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Presented below is the section for Poland from The Global Television Demand Report. Enjoy!

Poland genre and subgenre preferences

• Poland had the second largest share of demand for the comedy genre in this report (43.0%) which is above the global share of demand for comedy shows (39.0%).
• The share of demand for animated content in Poland (32.1%) was also well above the global share of demand for this genre (32.1%).
• Polish audiences also gave an above average share of demand to the horror genre. In Q3 2024 horror series accounted for 7.5% of demand for shows in Poland compared to 5.9% of demand for shows globally.

• Poland gave the largest share of demand to the suspense subgenre of markets in this report. 1.3% of demand for shows was for a suspense series in Q3 2024.
• Competition shows struggled to break through with Polish audiences. Only 2.2% of demand for series was for a competition show. Poland was one of the few markets where this subgenre underperformed its supply share (2.8%).
• The spy subgenre, while small, clearly found fans in Poland. 1.0% of demand for shows was for a spy series which is more twice this subgenre’s share of titles (0.5%).

Poland platform demand share and digital originals demand distribution

• Netflix originals accounted for 11.0% of demand for shows in Poland. This is the platform’s largest share of demand it reached in this report (it also made up 11% of demand in Greece).
• Poland was one of the few markets in this report where the share of demand for ABC originals (2.1%) was below the global share of demand for these series (2.3%).
• Tokyo MX reached its second largest share of demand in this report in Poland where 5.4% of demand for shows was for a Tokyo MX original in Q3 2024.

• Prosta Sprawa, from Canal+, was the most in-demand local series in Poland in Q3 2024 and ranked twelfth by demand.
• 1670, a local Polish series from Netflix has been successful with audiences in its home market. The show ranked as the 20th most in-demand show for the quarter.
• Yellowstone, the neo-western from Paramount Network travelled well to Poland where it ranked as the 14th most in-demand show for the quarter, higher than in any other market in this report, even the United States.

Top series in Poland

Here are the top 20 most in-demand series in Q3 2024 in Poland across all platforms:

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