Insights

State of streaming and television in Lithuania Q3 2023: Netflix, HBO, CBS, NBC and Disney

22 December, 2023

Please subscribe to DEMAND360LITE to access the latest version of The Global Television Demand Report and to discover the latest content analytics and trends for TV series on cable, broadcast, OTT and SVOD streaming platforms around the world.

Presented below is the section for Lithuania from The Global Television Demand Report. Enjoy!

Lithuania genre and subgenre preferences for series

  • Action/Adventure content stands out with high demand in Lithuania. 7.7% of demand for shows in Q3 2023 was for this genre – its highest share of demand in this report.
  • The comedy genre also achieved its highest share of demand in this report in Lithuania. 16.0% of demand for shows in Lithuania was for a comedy series. This is above the 13.6% share of global demand for the genre.
  • Lithuanian audiences gave a smaller share of demand to children’s content than any other market in this report. Only 7.9% of demand for shows in Lithuania was for a children’s series in Q3 2023.
LT-1.png
  • The Japanese anime subgenre ranked as the second most in-demand subgenre in Lithuania for the quarter. This is several places higher than this subgenre ranked in other Baltic markets this quarter.
  • Lithuania was the only market in this report where the mystery drama subgenre ranked in the ten most in-demand subgenres.
  • The sci-fi drama subgenre reached its highest rank in Lithuania as the fourth most in-demand subgenre for the quarter. It also ranked as the fourth most in-demand subgenre in three other markets.
LT-2.png

Lithuania originals share of demand and demand distribution

  • Lithuania was the most HBO-loving market in this report. 7.0% of demand for shows was for a show from HBO or Max.
  • Apple TV+ also found success in Lithuania where its originals accounted for 3.6% of demand for all series–the platform’s highest share of demand across markets in this report.
  • Disney content made up a smaller share of demand in Lithuania than in any other market in this report. Only 4.0% of demand for shows was for a series from a Disney branded channel or platform.
LT-3.png
  • The Simpsons ranked as the third most in-demand show in Lithuania in Q3 2023, with 12.5 times the average series demand. This is a higher rank than the show reached in any market except its home market, the United States, where it also ranked as the third most in-demand show.
  • The Turkish series, Erkenci Kus, found fans in Lithuania this quarter where it ranked higher than in any other market in this report. It was the 34th most in-demand show and had 7.4 times the average series demand.
  • Several Russian series appealed to Lithuanian audiences this quarter. No Man’s Land and Piligrim both ranked higher in Lithuania than in any of the other markets in this report as the 41st and 54th most in-demand shows of the quarter.
LT-4.png

Top series in Lithuania

Here are the top 20 most in-demand series in Q3 2023 in Lithuania across all platforms:

LT-5.png

Please subscribe to DEMAND360LITE to access the latest version of The Global Television Demand Report.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription