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Presented below is the section for Lithuania from The Global Television Demand Report. Enjoy!

Lithuania genre and subgenre preferences for series

• Action/Adventure content stands out with high demand in Lithuania. 7.7% of demand for shows in Q3 2023 was for this genre – its highest share of demand in this report.
• The comedy genre also achieved its highest share of demand in this report in Lithuania. 16.0% of demand for shows in Lithuania was for a comedy series. This is above the 13.6% share of global demand for the genre.
• Lithuanian audiences gave a smaller share of demand to children’s content than any other market in this report. Only 7.9% of demand for shows in Lithuania was for a children’s series in Q3 2023.

• The Japanese anime subgenre ranked as the second most in-demand subgenre in Lithuania for the quarter. This is several places higher than this subgenre ranked in other Baltic markets this quarter.
• Lithuania was the only market in this report where the mystery drama subgenre ranked in the ten most in-demand subgenres.
• The sci-fi drama subgenre reached its highest rank in Lithuania as the fourth most in-demand subgenre for the quarter. It also ranked as the fourth most in-demand subgenre in three other markets.

Lithuania originals share of demand and demand distribution

• Lithuania was the most HBO-loving market in this report. 7.0% of demand for shows was for a show from HBO or Max.
• Apple TV+ also found success in Lithuania where its originals accounted for 3.6% of demand for all series–the platform’s highest share of demand across markets in this report.
• Disney content made up a smaller share of demand in Lithuania than in any other market in this report. Only 4.0% of demand for shows was for a series from a Disney branded channel or platform.

• The Simpsons ranked as the third most in-demand show in Lithuania in Q3 2023, with 12.5 times the average series demand. This is a higher rank than the show reached in any market except its home market, the United States, where it also ranked as the third most in-demand show.
• The Turkish series, Erkenci Kus, found fans in Lithuania this quarter where it ranked higher than in any other market in this report. It was the 34th most in-demand show and had 7.4 times the average series demand.
• Several Russian series appealed to Lithuanian audiences this quarter. No Man’s Land and Piligrim both ranked higher in Lithuania than in any of the other markets in this report as the 41st and 54th most in-demand shows of the quarter.

Top series in Lithuania

Here are the top 20 most in-demand series in Q3 2023 in Lithuania across all platforms:

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