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Finland streaming market share analysis Q2 2021: Netflix, Disney+, Amazon Prime Video, Hulu, Apple TV+ and more

1 August, 2021

Wondering who is winning in the streaming wars in Finland in Q2, 2021?

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Presented below is the section for Finland from The Global Television Demand Report. Enjoy!

Finland Digital Original Genre and Subgenre Preference

  • Finland is tied with Russia for the smallest share of demand for digital original variety series, which accounted for a mere 0.2% of demand here in Q2 2021.
  • Finland is one of only 3 markets in this report (with the U.A.E and Peru) where the share of demand for the horror genre was less than 2% in Q2 2021.
  • The action/adventure genre made up a larger share of demand for digital originals in Finland (19.8%) than globally (14.1%) in Q2 2021.
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  • As with four other markets in this report, sci-fi drama was the most in-demand digital original subgenre in Finland in Q2 2021.
  • Action fantasy was the fifth most in-demand subgenre in Finland in Q2 2021. This is the highest rank this subgenre achieved in this report. It is also ranked fifth in Japan.
  • Fantasy in general appears to be popular with Finnish audiences. Not only did action fantasy rank high here but fantasy drama also made it into the top 10 subgenres.
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Finland Platform Demand Share and Digital Originals Demand Distribution

  • HBO Max accounted for the smallest share of digital original demand in Finland (3.4%) of all markets covered in this report.
  • The share of demand for originals from Disney+ in Finland was 14.8% in Q2 2021. This is more than double the global share for the platform, 7.3%.
  • Originals from Netflix make up exactly half of demand for all digital originals in Finland this quarter.
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  • Finland was one of two markets in this report (along with Nordic neighbor Norway) where The Handmaid’s Tale was the most in-demand digital original for the quarter.
  • Star Trek: Lower Decks outranks even Star Trek: Discovery and Picard in Finland. The animated Star Trek series was the 31st most in-demand digital original in Finland this quarter.
  • Arctic Circle is a local digital original from the streamer Elisa Viihde. This show was the 28th most in-demand digital original in Finland and had 1.4 times the average series demand.
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Finland Platform Demand Share for Drama & Action/Adventure Digital Originals

  • Hulu’s 10% share of demand for digital original dramas in Finland is the third largest share of drama demand achieved by Hulu in this report.
  • Finnish audiences gave 5.4% of demand for drama originals to an original from Apple TV+ in Q2 2021. This is slightly below the global share of demand for the platform’s originals–5.6%.
  • Netflix saw a steep decline in it’s demand share for dramas in Finland in the final month of Q2 2021. It ended the quarter with a 56.1% share of demand in the genre.
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  • Disney+ achieved its most dominant position in the action/adventure genre in Finland of markets in this report. 59% of demand for a digital original action/adventure series was for a Disney+ original in Q2 2021 here.
  • HBO Max seems to have suffered the most from Disney+’s success here. Its 6.1% share of demand for action/adventure originals in Finland is the lowest of markets in this report.
  • The growing share of demand for Disney+ action/adventure originals has severely cut into Amazon Prime Video’s demand share in this market. The 9.7% share of demand for Amazon Prime Video originals in June is a third of what it was in October 2020.
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Top Digital Original Series in Finland

Here are the top 20 most in-demand streaming original series in Q2 2021 across all platforms in Finland:

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