Wondering who is winning in the streaming wars in the Hungary in Q3, 2021?
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Presented below is the section for Hungary from The Global Television Demand Report. Enjoy!
Hungary Digital Original Genre and Subgenre Preference
- The 9.4% share of demand Hungarian audiences gave to animated digital original series was the second largest of markets in this report.
- The share of demand for digital original comedies in Hungary (12.8%) was one of the smallest in this report and below the global share of demand for this genre, 16.1%.
- Hungary was one of the five markets in this report that had a greater than 20% share of demand for action/adventure series.
- Animated comedy was the 6th most in-demand subgenre in Hungary for the quarter. This is the subgenre’s highest rank in this report, which it also achieved in Poland.
- Hungary was one of only three markets in this report (along with the US and Poland) where cartoon ranked among the top ten most in-demand digital original subgenres for the quarter.
Hungary Platform Demand Share and Digital Originals Demand Distribution
- Hungary was the only market in this report where the share of demand for originals from Other platforms not broken out here was less than 4%.
- In all but two markets in this report, Apple TV+’s share of demand for its originals is larger than HBO Max. In Hungary HBO Max’s share of demand (6.9%) eclipsed Apple TV+’s share (6.4%).
- In this report, Hulu’s share of demand for all digital originals was 3rd smallest in Hungary (6.4%). However, it grew in September to reach a 7.5% share of demand.
- Stranger Things was the most in-demand digital original in Hungary in Q3 with 14.8 times the average series demand. La Casa de Papel came in a close second however with 14.3x.
- The Finnish series, Arctic Circle, found fans in Greece outside of its home market. The show had 1.34 times the average series demand here this quarter.
- While Hungary had one of the smallest shares of demand for action/adventure series from Disney+, the docu-series Marvel Studios: Assembled (which explores the making of Marvel series) ranked higher here than in any other market in this report (#94).
Hungary Platform Demand Share for Drama & Action/Adventure Digital Originals
- Of markets in this report, Hungary had the second largest share of demand for digital original dramas from HBO Max (4.5%).
- Hungary was one of only three markets in this report where the share of demand for original drama series from Hulu fell below 9% for the quarter.
- The share of demand for drama originals from Apple TV+ barely moved this quarter, fluctuating between 7.5 and 7.6%.
- Netflix’s share of demand for action/adventure originals in Hungary (24.6%) was the second largest in this report behind only the US.
- With 46.7%, Hungary had the second smallest share of demand for action/adventure originals from Disney+ of markets in this report. Only the US had a smaller share of demand for Disney+ originals in the genre (31.5%).
- There was high demand for action/adventure originals from Paramount+ in Hungary this quarter. 4.4% of demand in the genre was for a Paramount+ original-the second largest share of demand for the platform in this report behind only Israel.
Top Digital Original Series in Hungary
Here are the top 20 most in-demand streaming original series in Q3 2021 across all platforms in Hungary: