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Norway streaming market share analysis Q2 2021: Netflix, Disney+, Amazon Prime Video, Hulu, HBO Max and more

1 August, 2021

Wondering who is winning in the streaming wars in Norway in Q2, 2021?

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Presented below is the section for Norway from The Global Television Demand Report. Enjoy!

Norway Digital Original Genre and Subgenre Preference

  • Norway was one of four markets covered in this report that have a demand share for the action/adventure genre greater than 20%.
  • With just over a 3% share of demand, Norwegians have a share of demand for children’s content smaller than all but three other markets in this report.
  • The share of demand for digital original reality series in Norway (1.8%) is well below the global average share of demand for this genre (2.7%).
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  • Among digital original subgenres, teen drama ranked more highly in Norway than any other market covered in this report.
  • Reflecting the popularity of the action/adventure genre in Norway, three of the top 10 subgenres for the quarter are action/adventure subgenres–superhero series, sci-fi action, and action fantasy.
  • Norway has a below average share of demand for the comedy genre. Both comedy drama (#5) and sitcom (#7) rank lower here than they do globally (#4 and #6 respectively).
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Norway Platform Demand Share and Digital Originals Demand Distribution

  • Norwegian audiences gave the largest share of demand for original content from Hulu (9.3%) out of all the markets covered in this report.
  • Netflix originals accounted for the smallest share of demand in Norway in this report (37.6%). This is a steep decline from two years ago when Netflix still accounted for over 60% of demand for originals here.
  • Paramount+ achieved its second highest share of demand for digital originals in Norway in this report. 4.0% of demand for digital originals was for a Paramount+ original in Q2 2021.
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  • Norway is one of two markets in this report where The Handmaid’s Tale was the most in-demand original series in Q2 2021. It had 13.4 times the average series demand.
  • Although the reality genre has well below the global share of demand in Norway, certain reality series like Clarkson’s Farm from Amazon Prime Video and Naked Attraction Norge from Discovery+ have stood out as uniquely popular in this market.
  • Delete Me, a drama from Viaplay, had above average demand in Norway.
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Norway Platform Demand Share for Drama & Action/Adventure Digital Originals

  • Hulu achieved its largest share of demand for original dramas in this report in Norway. The 12.6%share of demand for Hulu original dramas was more than double its global share of drama demand–5.7%. This was also the market where Hulu came closest to overtaking Amazon Prime Video’s share of demand for original dramas.
  • Netflix’s 48.1% share of demand for digital original dramas in Norway was smaller than in any other market covered in this report.
  • Original dramas from Viaplay accounted for 2.4% of demand for all digital original dramas in Norway this quarter.
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  • 5.2% of demand for action/adventure originals in Norway was for a Paramount+ original. This is the platform’s highest share of action/adventure demand in this report and twice its global share of demand (2.6%).
  • With a 49.8% share of demand for original action/adventure series, Disney+ makes up nearly half of the demand for action/adventure original series in Norway.
  • Netflix originals account for 12.6% of demand for all digital original action/adventure series in Norway. This is significantly below the platform’s 30.2% share of demand in the genre globally.
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Top Digital Original Series in Norway

Here are the top 20 most in-demand streaming original series in Q2 2021 across all platforms in Norway:

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