Insights

SVOD demand: The most wanted TV in the U.S. across all platforms (06 -12 January, 2019)

Image: You, Netflix 

Parrot Analytics’ demand measurement platform provides insights into global, real-time, country-specific audience demand for television content. Our global SVOD demand measurement standard is based on our Demand Expressions metric.

Audience demand reflects the desire, engagement, and viewership of content consumers, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment. We are also able to measure the demand for linear television using the same measurement approach.

As usual, let us now take a look at the U.S. domestic demand for streaming digital originals and overall TV shows, across all platforms in the U.S. 

This week marks a first for two new entries in the digital original measurement chart appearing in the American market: Young Justice and You, originally aired on a linear platform and now new episodes have been produced – with the latest season available as a digital original on each respective streaming service. 

DC Universe‘s Young Justice – an adaptation of the entire DC Universe with a focus on young superheroes – had over 28 million average daily Demand Expressions during the second week of 2019. The children’s animation series was last aired in 2013, and new episodes began on January 4th.  Demand for Young Justice doubled compared to the prior week. 

You – a modern thriller which was previously aired on Lifetime – has seen a rise of around 16% in demand on the back of the series moving to Netflix as a “Netflix Original” title on December 3rd, 2018, ahead of the premiere of the second season in the New Year. 

Netflix’s Stranger Things (-31% compared to the previous week) has continued to stay at No.1 for two consecutive weeks in our digital originals chart and American audiences continue to express high demand for DC Universe’s Titans (previously the most in-demand title in the last full week of 2018).

Demand for Amazon Prime Video’s The Marvelous Mrs. Maisel has increased with the series gaining almost 9% since last week; it is currently on a hiatus and gearing up for its third season. Rounding out the top ten, the final season of Lemony Snicket’s A Series of Unfortunate Events from Netflix generated 21.2 million daily Demand Expressions; all seven episodes aired on January 1st. 

On the overall chart, the most significant TV demand changes can be seen with NBC’s Brooklyn Nine-Nine, which is premiering on a new network, rising roughly 35% compared to the prior week, which pushed the comedy series into the second-most wanted position on the overall chart.  

American audiences are also engaging with HBO’s Game of Thrones with the premiere date of season eight being announced soon. Finally, ABC’s Grey’s Anatomy (+11% compared to the prior week) is poised to overtake ER as the longest-running medical drama in the U.S. 

The first data-driven Global TV Demand Awards

What if we could rely on global consumer data from hundreds of millions of viewers and fans to determine the winners? Please visit our Global TV Demand Awards website to find out which title deserves to be called the most in-demand TV series in the world.

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