Television ratings across all viewing platforms: USA Top 10 (05 – 11 August, 2018)

Image: American Horror Story, FX

The global metric developed by Parrot Analytics, Demand Expressions®, enables television ratings on a worldwide scale: Our industry standard metric can be used to gauge global demand for TV content across all devices and platforms in almost every country. This week we once again report on the top digital originals and overall TV shows for the U.S. domestic market.

Two full weeks after the launch of season 6, Orange is the New Black is the most in-demand digital original in the U.S. for the week ending August 11 according to our global TV demand data. The drama scored an average of 52.9 million daily Demand Expressions, beating Netflix’s Stranger Things, which scored an average of 28.8 million.

Demand for Orange is the New Black fell 13% compared to the previous week. Meanwhile, Stranger Things’ climb in the charts is likely caused by executive producer Shawn Levy revealing that while the upcoming third season of the popular Netflix series will undoubtedly embrace its summer of 1985 setting, it will be both the darkest and most ambitious season of the series to date. The third season is slated to premiere in summer 2019.

Rounding out the top ten, the third season of Marvel’s Daredevil will premiere on Netflix before the end of the year. In a quarterly earnings call with investors, Netflix Chief Financial Officer David Wells confirmed the inaugural Marvel Netflix digital original would return sometime in 2018. The confirmation came with Mr. Wells listing various original content to premiere or return in the second half of the year, commenting: “…we’ve got new seasons coming up the second half of this year of Orange Is the New Black, Ozark, Marvel’s Iron Fist, Marvel’s Daredevil, Narcos, the finale of House of Cards, the follow-up series for Making a Murderer”.

Two returning series, American Horror Story, and My Hero Academia, have made an instant impression on American viewers, becoming some of the most in-demand overall titles: FX’s American Horror Story was the fourth-most demanded title in USA’s top ten overall TV shows list in the new season, subtitled Apocalypse, which will be a complete crossover of narratives between season 1 (Murder House) and season 3 (Coven). Topping the American list was still Orange is the New Black, followed by the ever-popular Spongebob Squarepants in second place and The Walking Dead in third.

For more information about trends in television ratings, reach out to Parrot Analytics for a live demonstration our Demand Portal, or watch our latest product video.

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