Insights

The state of streaming and TV in Canada Q1 2022: Netflix, CBS, NBC, HBO, and ABC

1 April, 2022

Wondering who is winning in the streaming wars in Canada in Q1, 2022?

Please subscribe to DEMAND360LITE to access the latest version of The Global Demand Report and to discover the latest content analytics and trends for TV series on cable, broadcast, OTT and SVOD streaming platforms around the world.

Presented below is the section for Canada from The Global Demand Report. Enjoy!

Canada Genre and Subgenre Preferences for Series

  • Canada gave the second largest share of demand to the comedy genre this quarter. The 16% share of demand for the genre was higher than the genre’s global share of demand (14.3%).
  • Reality series were very popular with Canadian audiences in Q1 2022 who gave the genre a 13.6% share of demand.
  • Canada had a 1.1% share of demand for sports content this quarter. It was slightly higher than the global share of demand (1%).
CA1.png
  • Canada was one of three markets (along with France and the US) in this report where animated sitcom ranked in the top ten subgenres in this quarter.
  • Crime drama ranked as the most in-demand subgenre in Canada in this quarter. It edged out sitcom by 4% demand in Q1 2022.
  • Competition reality was the only reality subgenre that ranked in the top ten in Canada this quarter, just making the cut in tenth place.
CA2.png

Canada Originals Share of Demand and Demand Distribution

  • Content from HBO achieved its third largest demand share in Canada this quarter. The 5.9% share of demand from Canada was above its global share of demand (5.2%).
  • Despite making up the largest share of demand in Canada in this quarter, the demand share given by Canadian audiences (6.8%) to Netflix content was significantly lower than the global share of demand (10.4%).
  • Canada was one of three markets (along with Portugal and the US) where content from FOX was most successful this quarter. In all three markets FOX reached its largest share of demand (3.6%) in this report.
CA3.png
  • Saturday Night Live, the comedy from NBC, was the most in-demand show in Canada in with 32.69 times the average series demand in Q1 2022.
  • The Book of Boba Fett, from Disney+, was the most in-demand action/adventure series in Canada in Q1 2022 with 26.09 times the average series demand.
  • Star Trek: Picard seems to have a special place in the hearts of Canadian audiences. The action/adventure from Paramount+ ranked higher in Canada than in any other market covered in this report.
CA4.png

Top Series in Canada

Here are the top 20 most in-demand series in Q1 2022 across all platforms and networks in Canada:

CA5.png

Please subscribe to DEMAND360LITE to access the latest version of The Global Demand Report.


Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription