Insights

Over-the-top Measurement for the US Top 10 (May 7 – May 13, 2017)

15 May, 2017

Both over-the-top measurement and linear television popularity measurement is now possible thanks to Parrot Analytics, for almost every country in the world, in real time. The top three digital original series chart in the US is largely unchanged compared to last week with Netflix’s 13 Reasons Why keeping its #1 spot, followed by The Handmaid’s Tale from Hulu. Orange is the New Black is ranked as the third-most in-demand series this week (the title’s demand has shot up due to the recent hack). However, the average demand for the teen drama series lost approximately 20% compared to last week while the dystopian drama series lost just 5% in demand.

Our over-the-top measurement also shows that this week it is all about the new shows: Sense8, which launched on May 5, has been propelled to the fourth position and surpassed The Last Kingdom by 34% in demand this week. Dear White People, which premiered on April 28, dropped to seventh place this week. We speculate that new and returning series will bump this satirical series off the weekly top ten in the coming weeks.

Starz’s American Gods is number one on the overall show chart this week: The fantasy series had 11% more demand than the previous fan-favorite teen drama 13 Reasons Why. ABC’s Once Upon a Time has reappeared in the chart this week when news broke that six original cast members would not be returning for the seventh season.

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