TV demand data: U.S. audience attention measurement (24 – 30 November, 2019)

2 December, 2019

Image: The Dragon Prince, Netflix

Last week, Disney+’s The Mandalorian became the USA’s number one title by Parrot Analytics’ audience attention measurement metric, Demand Expressions. This week, the Star Wars drama series showed that this was no accident by solidifying its lead. The Mandalorian gained 32% more demand from US audiences compared to last week. Perhaps aided by the Baby Yoda gifs currently sweeping the internet, the show reached a new series high of 132.3 million Demand Expressions.

AMC’s The Walking Dead and DC Universe’s Titans also showed strong week-on-week gains. The 20.4% increase in demand for The Walking Dead is driven by November 24th’s Season 10 Part 1 finale, which ended on a tense cliff-hanger. Season 10 Part 2 will begin airing in February 2020.

Similarly, the 20.6% growth in audience attention measurement for Titans is driven by that show’s Season 2 finale on November 29th. Season 3 of the superhero series has been confirmed although it does not yet have an air date. What we do know at this point is that Titans is staying on the DC Universe service. Parent company AT&T have confirmed that this will remain a separate service to the upcoming HBO Max.

As audience attention shifts, demand for the hits of this past summer starts to dwindle. After long runs in the top spot this year, Netflix’s Stranger Things is currently 9th, while HBO’s Game Of Thrones is 8th. However, any new activity from either – such as news about Season 4 for Stranger Things – could instantly rekindle interest in these shows.

The biggest change in the digital exclusives chart this week comes from Netflix series The Dragon Prince. Demand for the family animation increased by 158% compared to last week, catapulting it up the rankings from 57th to 6th. This comes as The Dragon Prince Season 3 was released on November 22nd.

Netflix’s royal drama The Crown is continuing to enjoy strong demand after the Season 3 was released recently. The show added another 14.2% on top of last week’s demand as fans discuss the events depicted, maintaining its position as the 4th most demanded digital exclusive series.


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