Insights

TV demand: The most wanted television in the United States (17 – 23 March, 2019)

26 March, 2019

Image: Queer Eye, Netflix

Parrot Analytics’ systems capture global TV demand for content in 100+ markets across all platforms. In this article we will investigate which streaming TV series, as well as pay TV, broadcast and linear TV series, are currently the most in-demand in the American domestic market. As each week, our charts are powered by Parrot Analytics global TV demand data.

The first trailer for Netflix’s celebrated series Stranger Things season 3 is here, and for the most part, it just shows the gang having a well-deserved good time. At least, until the end, when things start to get a little creepy. As a result of the trailer, no doubt causing excitement among American audiences, demand has doubled compared to the prior week. The new season debuts July 4th. Stranger Things has also appeared in the overall chart with as much demand as Brooklyn Nine-Nine, The Flash, American Idol, and The Umbrella Academy.

Demand for DC Universe titles is strong with Titans gaining 14% demand, likely on the back of a casting announcement. Meanwhile, Doom Patrol’s demand has dipped slightly compared to last week (-3.7%). Both shows are expected to return in 2020 with new episodes.

A returning series that has gained a substantial increase in demand recently is Netflix‘s Queer Eye (+191% on last week), generating roughly 52% more demand compared to Netflix’s Arrested Development, which has only recently released its final season. Demand for the third reality series from Netflix has risen due to the release of the third season on March 15th – no doubt fans have also been catching up with prior seasons ahead of this latest season release; the zany comedy series jumped from No. 26 to No. 8 in the week ending March 23rd.

A new series has appeared on our digital list this week: Love Death and Robots, presented by David Fincher, is a collection of animated short stories that span several genres, including science-fiction, fantasy, horror, and comedy. Taken as a whole, Netflix’s experimental animated series has caught the imagination of audiences in the U.S. – we have seen the series jump from No. 117 to No. 10 this week.

Elsewhere, the oldest show on the list, Narcos (styled on screen as Narcos: Mexico), is still going strong having only lost a respectable 2% compared to last week.

TV demand remains mostly unchanged in the overall chart with Game of Thrones driving the majority of the demand. There’s no denying that Game of Thrones is a blockbuster show, hovering around 175 million in daily demand currently. Elsewhere AMC’s The Walking Dead has jumped back to the No. 2 position this week, with only one episode remaining in Season 9; last Sunday’s episode took us behind enemy lines, leading us to know more about the group of people called “the Whisperers”.

Some titles have stayed in the same position as last week. For CW’s The Flash, the action drama grew 4%. As Hollywood Week gets underway, ABC’s American Idol continued in ninth position for two consecutive weeks.

For more information about demand, reach out to Parrot Analytics for a live demonstration of our Demand Portal, or watch our latest product video.

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