TV Measurement of the US Top 10 TV Shows (8 – 14 October, 2017)

Our TV measurement reveals that the battle for popularity between two hit series is heating up. Star Trek: Discovery stayed the most in-demand digital original series for the third consecutive week. Netflix’s Stranger Things is building momentum (+3% compared to last week), and might just break its demand record when new episodes return on October 27. As for Star Trek: Discovery, we are now at the halfway point through the first half of its inaugural season. It was previously announced that the mega-hit franchise series would air on CBS All Access in two chapters. The eight-episodes-long first chapter of the series will now be increased to nine episodes, with the final episode of chapter one debuting on November 12. The second chapter, featuring the remaining six episodes, will return in January 2018. News from NYC Comic-Con and PaleyFest regarding the series’ renewal for the second season might contribute to increasing demand from fans and viewers alike (the series had roughly three times higher demand compared to Stranger Things). Star Trek: Discovery has helped push the SVOD service to a new record high for subscriber sign-ups in a single week.

A new series appeared this week with Netflix’s Mindhunter making its debut on the list at #4. The 10-part thriller series – by executive producer David Fincher who also directed four episodes – saw the director of Se7en and Zodiac going back to the beginning to uncover the origin of FBI serial killers profiling. Rounding out the chart, Netflix’s GLOW and Castlevania reappeared in the top ten at position #8 and #10, respectively; therefore, pushing 13 Reasons Whyoff the top ten. This is the first time that the teen drama has not appeared since its premiere on March 2017.

In the overall chart our TV measurement shows that the announced crossover event between AMC’s The Walking Dead and Fear of The Walking Dead boosted the series’ demand slightly above Adult Swim’s Rick and Morty. On the other hand, the seventh-ranked title FOX’s The Orville is currently airing and had 8% more demand than CBS’s The Big Bang Theory at position ten.

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