TV series demand across all television platforms for the U.S. (09 - 15 July, 2022)

19 July, 2022

Image: Better Call Saul, AMC

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This week July 09 - 15, Stranger Things continued its rule over the U.S (and global) rankings with a further increase in demand this week as well. The sci-fi series commanded 249.1 times more demand than the average series in the United States for the week.

Spongebob Squarepants had a further 5% increase in demand again this week, becoming 74.5 times more in demand than the average series. Better Call Saul saw a 14% increase in demand after its season six (part two) premiere on July 11. Considering that this is meant to be the final season of the show, demand for the series is expected to rise much higher as more episodes are released until August 15. As of this week, the show had 51.3 times the average series demand in the U.S.

As mentioned last week, Breaking Bad also quite expectedly had a surge in demand as a result of new Better Call Saul episodes premiering last week. The 18% increase in demand that the show had was a result of an uptick that began a few days before the prequel released. Rounding out the overall top shows rankings we see Love Island (UK) entering the rankings in tenth place with 38.4 times the average series demand. The eighth season of the show premiered last month and has since gathered quite a bit of attention from critics for the positive changes that have been brought into the show with the season also garnering record audience ratings.

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Prime Video’s irreverent superhero show The Boys saw a 13% increase this week which made it 65.7 times more in demand than the average series, taking over second place on the streaming originals chart. Meanwhile, The Umbrella Academy had another big decrease in demand this week, falling by 19%. The show still managed to retain its position in third place this week with 36.4 times the average series demand.

Only Murders in The Building ranked fifth on the charts this week, up from seventh place last week. The series has been seeing a steady increase in demand since the latest season launched; making it 33.4 times more in demand than the average series in the U.S. this week. Meanwhile Obi-Wan Kenobi saw a 17% decrease in demand, sliding down to eighth place in the rankings with 28.5 times the average series demand in the U.S. this week.

In ninth place on the top streaming originals rankings this week, we have Disney+'s Ms. Marvel, which had a further 7% increase in demand this week after its finale aired on July 13. The latest instalment in the MCU has had much lower demand than its predecessors, which could be a sign of franchise fatigue setting in among audiences.

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