Insights

TV series demand across all television platforms for the U.S. (11 - 17 April, 2021)

20 April, 2021

Image: Shameless, Showtime

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This week, April 11 – 17, Spongebob Squarepants reclaimed the title of most in-demand show in the US from Attack on Titan. Or perhaps it is more accurate to say that Attack on Titan lost the top spot to Spongebob Squarepants, as demand for everyone’s favorite cartoon sponge was effectively the same as last week while demand for Attack on Titan fell by 7%.

Game of Thrones, a regular on the most in-demand chart, was able to climb one spot into 4th place this week. Demand for the HBO series which wrapped up in 2019 was up by 10% this week as fans around the world celebrated the 10th anniversary of its premiere. Accompanied by promotions, interviews, and must-watch lists, the “Iron Anniversary” was an attempt to excite fans and get more mileage out of a concluded series before its numerous spinoffs step in to fill the void. But it is worth noting that even two years since ending, Game of Thrones has not exactly left audiences minds. It is regularly in the top 10 most in-demand shows in the US and was the most in-demand show in the world in 2020.

The latest episode of The Flash comes before the show goes on a 3-week hiatus. Fans were clearly excited by this week’s episode. Demand was up by 10% boosting The Flash up 3 spots in our weekly ranking. It had 43.8 times the demand of the average series.

Shameless ended its 11 season run this week with a divisive finale. This show has not often made it into the top 10 demand rankings but its longevity has surpassed even Game of Thrones. Both premiered in 2011 but Shameless came out a few months earlier and has continued its run until today.

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The Falcon and the Winter Soldier finally became the most in-demand digital original in the US this week, 5 episodes into its season. Julia Louis-Dreyfus made her Marvel debut in the latest episode, causing a stir and helping to lift demand for this show.

Harley Quinn climbed 4 spots and made it into the top 10 digital originals in the US this week. Demand for the animated series was up by 6% this week, making it 22.2 times more in-demand than the average series.

Demand for the The Crown was up an impressive 13% this week following the death and funeral of Prince Philip. This follows a similar pattern where current events around the royal family cause a rise in demand for royal related content. For American audiences in particular, The Crown has strongly shaped the understanding of the royal family for many.

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