Insights

TV series demand across all television platforms for the U.S. (4 - 10 April, 2021)

13 April, 2021

Image: Attack on Titan, MBS

Overall - Demand VS Market Average.jpg

For the week of April 4 - 10, Attack on Titan unseated Spongebob Squarepants to become the most in-demand show in the US. It had 67.5 times the demand of the average series which is a 2% increase for the show from last week.

Demand for Saturday Night Live was up by 5% to 57.1 times the demand for the average series. The past week’s episode was hosted by Daniel Kaluuya. Despite demand being up this week, the post-airing peak this week is lower than any of the episodes in February when the show had a weekly cadence. This pattern is typical of the show whenever it takes a hiatus. It usually takes a few weeks to regain the levels of demand when it has an episode each week.

Demand for The Flash was down by nearly 15% this week. This is a low point for the show this season. This result may be surprising given that this week’s episode was a ‘Groundhog Day’ style time loop and flashback to the 90’s – at the very least an intriguing premise.

Stranger Things saw the largest change in demand this week. Last week it didn’t even make it into the top 10 overall series. This week it jumped to the 6th most in-demand show in the US with 41.5 times the demand of the average series.

Digital Original - Demand VS Market Average.jpg

Stranger Things catapulted ahead of Disney+’s leading series this week to become the most in-demand digital original series in the US. This is a surprise upset given that WandaVision had been holding onto its dominant position and The Falcon and the Winter Soldier has been ascendant. The surge in demand this week follows stars David Harbour and Millie Bobby Brown teasing spoilers for the upcoming season on Instagram live. This result is a reminder that Netflix’s sleeping giant is poised to dominate the charts when its fourth season is finally released.

Demand for The Falcon and the Winter Soldier was virtually flat from last week. The show may be hitting the midseason doldrums. Demand for The Witcher fell by 9% this week, which is the same amount it was up by last week due to the buzz around the latest season finishing production.

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