Insights

TV series demand across all television platforms for the U.S. (23 - 29 April, 2022)

2 May, 2022

Image: Better Call Saul, AMC

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For the week of April 23 - 29, Spongebob Squarepants remained the most in-demand show overall after demand for the series went up by 10%, making it 71.7 times more in demand than the average series in the US. The increase in demand was observed a week after the 18th episode of the show’s spin-off series, The Patrick Star Show aired on April 14. The episode in question marked a Spongebob main character’s debut in the spin-off, which could explain the jump in demand for the original series.

Saturday Night Live reclaimed its position in second place from Stranger Things, pushing the latter down to third place in the overall rankings this week. The sketch comedy series had 53.6 times the average series demand, only slightly higher than Stranger Things which had 52.5 times the average series demand. This neck to neck battle among the two shows is expected to soon get interesting as we head closer to the release date for Stranger Things season 4 part 1.

Better Call Saul saw a further 5% increase in demand this week and remained the fourth most in-demand series in the US for the week. The Breaking Bad prequel series had 51.7 times more demand than the average series in the US, higher than its predecessor, which had 45.2 times the average series demand. Rounding up the overall list is Outlander in tenth place, with 40 times the average series demand – a 4% increase from last week.

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Stranger Things remained the most in-demand digital original for the third week in a row despite seeing over a 6% decline in demand. It continues to maintain a big lead over the second most in-demand show on the list - Our Flag Means Death, which had 37.6 times the average series demand in the US this week. The HBO Max series has become a massive hit for the streamer, and continues to remain at the top of the rankings as fans await news of their new favourite show’s second season announcement.

HBO Max’s next series in the rankings is Tokyo Vice, which retained its position on the charts and was the only digital original series in the rankings to experience a small but noticeable increase in demand this week. The series has performed impressively in the first three weeks since its release, its hybrid release strategy seems to be working to keep audiences engaged. The show had 25.1 times the average series demand this week, which will likely increase as audiences catch up to the finale episode that aired on April 28.

 Young Justice made its way back into the digital original rankings in tenth place this week with 24 times the average series demand. Along with Titans which had 24.3 times the average series demand, this makes four HBO Max shows in the top most in-demand digital original rankings in the US – a very good week for the streamer.


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