Insights

TV series demand across all television platforms for the U.S. (29 January - 04 February, 2022)

8 February, 2022

Image: All Of Us Are Dead, Netflix

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This week, 29 January – 04 February, demand for South Park surged by 16%, making it the second most in-demand series in the US, placing it right below Spongebob Squarepants with 62 times the average series demand. The increase in demand comes after the Comedy Central show’s 25th season premiered on February 02. We expect to stay at the top of the rankings for the duration of its episode release schedule over the next few weeks.

Attack on Titan had another 9% increase in demand this week, making it 57.6 times more in-demand than the average series in the US. As mentioned last week, the anime series has been releasing episodes every Sunday, and has been building up to an exciting finale. The anime recently also won two Global TV Demand Awards for the category of ‘Most In-Demand Anime Series of 2021’ and ‘World's Choice - Most In-Demand TV Show in the World 2021’. While Attack on Titan’s victory may have been expected for most given its popularity, its success has been unexpected and surprising for director Yuichiro Hayashi, as revealed in an exclusive and rare interview.

For the first time in a while, Saturday Night Live fell to fifth place in the rankings as South Park, Euphoria and Attack on Titan commanded strong audience attention this week. The NBC show had 55.9 times the average series demand, a 5% decrease from last week. Rounding up the overall series chart, Sesame Street made its way into the rankings with 40.9 times the average series demand, rising up from its position in twelfth place last week.

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The top digital original rankings saw quite a lot of movement this week. After four straight weeks at the top of the rankings, Cobra Kai slid to third place this week after a 20% decrease in demand. The Mandalorian had a 13% increase in demand, and rose up to become the most in-demand digital original in the US. It had 47.4 times the average series demand, and was followed by The Book of Boba Fett in second place with 44.5 times the average series demand. As observed last week, demand for the two Star Wars shows seem to be tied to one another, with characters from The Mandalorian making an appearance in TBOBF, leading to a spike in demand for the former. The spike in demand for The Mandalorian this week too, can be tied to the recent episode 5 of TBOBF titled ‘Return of the Mandalorian’ which has since been called a new episode in The Mandalorian saga.

HBO Max’s Titans rose up to seventh place, up from ninth last week. The increase comes as a result of the show announcing its line-up of new villains and the cast for the upcoming fourth season last week. Another HBO Max original, Peacemaker had an 8% decrease in demand and slid to eighth place this week after being the most in-demand show in the world as of January 22.

The most stunning movement came from Netflix’s latest South Korean series, All Of Us Are Dead which premiered on January 28. The dystopian series has taken viewers by storm since its release which was evidenced by the incredible 582% increase in demand in the first week post-release. While this massive increase in demand is not entirely uncommon for a new series in the first couple of weeks post-release, it is definitely impressive. Whether the show is on track to be Netflix’s next Squid Game or not remains to be seen, but it is worth keeping an eye on. As of this week, the show had 26.5 times the average series demand in the US.

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