Insights

TV series demand across all television platforms for the U.S. (22 - 28 January, 2022)

1 February, 2022

Image: Ozark, Netflix

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This week, January 22 - 28 Spongebob Squarepants remained at the top of the most in-demand overall series chart in the US with 63.1 times the average series demand, followed by Euphoria, which continued rising up the rankings. The second season of the HBO drama has been highly anticipated by fans since the success of the last season in 2019. The premise of the show and performances of the cast like Zendaya, have resulted in the show commanding high audience demand. This season remains no different, with Euphoria having 60.1 times more demand than the average series in the US, up 17% from last week.

Saturday Night Live retained its position as the third most in-demand show with a further 6% increase in demand. The sketch comedy drew 58.5 times the average series demand in the US this week. Comedy Central unveiled a promo and first-look photos teasing South Park’s season 25 return on February 02. Demand for the animated series surged by 13% as a result, making South Park 52.6 times more in demand than the average series in the US.

Attack on Titan also saw a 9% increase in demand this week after the fourth episode (of the final twelve episodes) of its season finale dropped this weekend. The series has been releasing episodes every Sunday, and has been building up to an exciting finale. As of this week, the anime had 51.9 times the average series demand.

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This week, most digital original shows have retained their positions in the top ten rankings, despite fluctuations in demand. Cobra Kai was still the most in-demand digital original despite a further 16% decrease in demand this week, making it 53.7 times more in demand than the average series in the US.

The official Star Wars Twitter recently released three new posters for The Book of Boba Fett after the release of the series' fifth episode, focusing on some familiar faces: Din Djarin, Peli Motto, and The Armorer, all characters from The Mandalorian who fans were surprised to see return to their screens. As a result, demand for The Mandalorian increased by 8% this week, making it 41.3 times more in demand than the average series in the US.

The most significant change in demand this week was for Netflix’s Ozark; the series returned to screens with the first part of its fourth season last week, driving up demand for the show by 65%. Netflix made the decision to split the series finale into two parts to do justice to its ending, a decision lauded by fans and critics, given the positive reviews the crime series has drawn over its run with the streamer. Ozark rose up the rankings to the fifth position (up from 16 last week) after the new episodes dropped, commanding 35 times the average series demand in the US this week.


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