Insights

TV series demand across all television platforms for the U.S. (15 - 21 January, 2022)

24 January, 2022

Image: Peacemaker, HBO Max

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This week, January 15 - 21. Spongebob Squarepants is back at the top of the most in-demand overall series chart in the US. The ever popular animated show had 67.9 times the average series demand, a 5% increase in demand from last week. Coming in close second was Netflix’s Cobra Kai, which saw a 20% decline in demand but still managed to have 64.7 times more demand than the average show in the US this week.

Saturday Night Live climbed up to third place on the overall series list this week, after a 15% increase in demand following the news that Pete Davidson and Colin Jost bought a Staten Island ferry last week. The duo addressed the news in a nautical themed skit over the weekend, which was a source of amusement for fans. Up next is HBO’s Euphoria, which had a 30% increase in demand and rose up to fourth place this week. This increase comes as the second season of the series began airing earlier this month.

Demand for MBS’s Attack on Titan did not see much of a change this week, however we do expect to see an increase in demand for the series next week as fans all over the world catch up to the finale. The anime had 47.2 times the average series demand, and retained its position as the sixth most in-demand series in the US for the week.

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Cobra Kai remained at the top of the most in-demand digital originals list this week, followed by The Witcher which had 48.9 times the average series demand, an 8% decrease from last week. The Book of Boba Fett, retained its position in third place with a 6% increase in demand. The Disney+ show had 41.6 times the average series demand in the US this week.

Amazon’s The Expanse had a further 11% increase in demand this week, rising up to sixth place (up from eighth place last week) with 34 times more demand than the average show in the US. The show that had the biggest increase in demand this week was HBO Max’s Peacemaker, which saw an incredible 159% increase after releasing its latest episode on January 20. The DCEU show starring John Cena has received positive reviews and has had a lot of fans tuning in to watch the series. We’ll be keeping an eye on Peacemaker in the coming weeks to see if it proves itself to be a new chart topper for HBO Max.

Rounding up the list this week is HBO Max’s Titans, which had a 3% decline in demand, causing it to slide down to ninth place on the charts, followed by Ted Lasso in tenth place. The Apple TV+ show has been a constant fixture in the top ten most in-demand digital originals list since the past few months, despite being a relatively new show and not having released new content since October 2021. The consistently high demand for the sports comedy goes to show how popular it has become among American audiences in such a short time. 

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