Insights

TV series demand across all television platforms for the U.S. (08 - 14 January, 2022)

17 January, 2022

Image: The Book of Boba Fett, Disney+

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This week, January 08 - 14, Cobra Kai maintained its position at the top of the most in-demand shows in the US. The Netflix karate drama had 83.3 times the average series demand, a 6% decline from last week. Spongebob Squarepants was far behind in second place with 64.5 times the average series demand this week.

Saturday Night Live also retained its spot in fourth place on the overall series list this week, despite a 15% decrease in demand for the sketch comedy this week. This decline could be the result of the show taking a break over the holidays, and not releasing any new episodes since December 18. Besides the Betty White 2010 episode, which SNL re-aired after her demise, fans have not had much reason to tune in. However, they did release a new episode on January 15, which may lead to an increase in demand for the show again next week.

MBS’s perennially popular anime, Attack on Titan saw a 20% increase in demand after the release of the first episode from season four, episode 76 last week. The last two episodes of the series will be released on January 16 and 23. AoT has a massive fan base, and given that these two episodes mark the end of the story, it is safe to assume that we should soon see the anime at the top of the overall most in-demand series list in the next few weeks.

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The Book of Boba Fett, climbed up to third place on the most in-demand digital originals this week with 39.5 times the average series demand in the US, behind The Witcher which had 53.6 times the average series demand, and Cobra Kai, which was at the top of the list.

The Witcher, Hawkeye, and The Wheel of Time all saw a double digit decline in demand this week after their season finales, but still managed to make it to the top 10 most in-demand digital originals. It remains to be seen if any of these shows will manage to become a regular sight on the weekly top 10 list despite not releasing new content for months, like Netflix’s Stranger Things.

Amazon’s The Expanse had a 4% increase in demand this week after releasing the fifth episode of its latest season on January 07. The sci-fi series had 30.6 times the average series demand in the US, making it the eighth most in-demand digital original for the week. Rounding up the top digital originals list is Ted Lasso in tenth place on the charts despite a further 6% decrease in demand this week. It might seem like the Apple TV+ series has become a regular fixture in the weekly top 10 list; however, it is likely to slide off the list in the coming weeks as other shows catch up with new content. 


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