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TV series demand across all television platforms for the U.S. (01 - 07 January, 2022)

10 January, 2022

Image: The Golden Girls, NBC

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This week, January 01 - 07, another digital original- Cobra Kai, made its way up to the number one position in the overall most in-demand shows list. The Netflix show, which released its fourth season on December 31, had 87.8 times the average series demand in the US this week, a 99% increase. Spongebob Squarepants remained in second place with 72.9 times the average demand, down 2% from last week.

The passing of the beloved actress, Betty White, on December 31 left fans and the industry in shock. As tributes for the ground-breaking comedian have poured in from all over the world, The Golden Girls saw a 161% increase in demand this week. Since Betty White’s Golden Girls role was so iconic, it is normal to expect fans to revisit the show, making it 41.6 times more in demand than the average series in the US. Saturday Night Live also had an 8% increase in demand after the announcement that they would re-air Betty White’s 2010 SNL episode.

Rounding off the top overall series this week are Sesame Street and It’s Always Sunny in Philadelphia, in the eighth and ninth position each. Both shows saw a decrease in demand this week, and it is likely that It’s Always Sunny in Philadelphia will lose its spot in the top 10 list in the next few weeks, given that the show’s season finale wrapped up on December 22.

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While Cobra Kai was at the top of the digital originals list this week, The Witcher slid down to the second position with 65.4 times the average series demand, a 12% decrease from last week. The Mandalorian saw a further 3% increase in demand this week. As mentioned last week, these weekly bumps in demand for The Mandalorian could be directly related to the release of The Book of Boba Fett, which aired its first episode on December 29.

The Book of Boba Fett also had an impressive 54% increase in demand this week after the second episode of the Star Wars show released on January 05. The series now has 39.5 times the average demand in only its second week. Meanwhile, after its season finale aired on December 22, Amazon’s The Wheel of Time continued to slide down the charts to the sixth position after a further 20% decline in demand this week.

Marvel’s Daredevil also slid to the tenth position on the top digital originals list this week after a 14% decrease in demand after riding out a surge in demand that occurred when two characters from the show made their appearance in Spiderman: No Way Home and Hawkeye. It's likely the series will no longer be in the top 10 lists next week as other shows continue moving up. 

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