TV series demand across all television platforms for the U.S. (31 July - 06 August, 2021)

9 August, 2021

Image: Outer Banks, Netflix

top10 overall.png

This week, July 31 –  August 06 , there has again been quite a lot of movement in the charts.  Spongebob Squarepants, maintained its position as the number one most in-demand tv series. The evergreen show now has 73.6 times the demand than the average series; a number that suggests the series is here to stay at the top for a long time. As predicted last weekMy Hero Academia knocked Rick and Morty off its position to become the second most in-demand show in the US this week. The anime had 60 times the demand of the average title, a 14% increase from last week. This increase in demand for the show could be because of fans revisiting the series before or after watching the new My Hero Academia movie which premiered on Friday.

Despite holding onto their spots in the Top 10 list, both Rick and Morty and The Flash saw a significant decrease in demand (9% and 7% respectively) this week. This was not unexpected,  though. Rick and Morty enjoyed a wildly successful season release and has been dominating the charts in the months since; it is understandable why the demand for it is beginning to wane. The situation seems to be similar with The Flash as well, since airing their last episode on July 20, demand for the CW show has fallen. It will be interesting to see if both shows manage to maintain their positions in the coming few weeks or not.

top10 digital originals.png

Just as last week, the digital originals chart saw quite a lot of movement this week too. Despite a 3% decline in demand, Ted Lasso managed to stay solid at its position as the third most in-demand digital original tv show in the US this week. Stranger Things climbed back up to the number one spot as the most in-demand digital original series with 44.1 times the average demand. This 15% increase in demand was expected too, considering the teaser trailer that Netflix dropped a few days ago which had fans getting hyped up for the now confirmed release date.

The biggest increase in demand this week was for Outer Banks. Since its second season release on July 30, the show climbed up from its former position at 50, all the way up to be the fourth most in-demand digital original with 33.2 times the average demand for a TV series in the US. This 173% increase in demand comes after a shock finale in the second season, which created a lot of buzz around the show. The next show that had a significant increase in demand (22%) was Cobra Kai. This increase comes as Netflix released the first trailer for season four, gearing fans for more action to come soon. With so many releases and trailers coming up, it will definitely be interesting to keep an eye on the Top 10s in the coming few weeks.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription