Insights

TV series demand across all television platforms for the U.S. (24 - 30 July, 2021)

2 August, 2021

Image: Masters of the Universe: Revelation, Netflix

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This week, July 24 – 30, there are a few shows that have seen some dramatic increases and decreases in demand, both among digital originals and overall shows list.  Spongebob SquarepantsRick and Morty and My Hero Academia, held on to their positions at the top of the charts with no change to their rank compared to last week. However, Rick and Morty experienced a further 5.5% decrease in demand, with the show having 55.2 times the average series demand. It seems like the show might be knocked off the number two position on the charts by My Hero Academia, which had a 6.2% increase in demand, leading to the show being 52.5 times more in-demand than the average title. The animated series dropped an episode promo last week, which revealed some new upcoming twists in season 5 that has got fans buzzing with excitement. If the trend continues, it is very likely that the series will continue moving up the weekly lists.

Attack on Titan entered the charts and moved up to the ninth position this week with 40.2 times the average series demand, a 6.7% increase from last week. The increase in demand could be because of the recent news that a fan-made manga on the series (which explores alternate ending for an important character on the show) will be getting an anime adaptation. Another noteworthy movement on our list was that of The Walking DeadThe AMC show recently dropped a full length trailer for its final season at the San Diego Comic-Con at Home, and saw a 10% increase in demand. The show now has 43.7 times the average demand across all titles. 

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There was a lot of movement in the top 10 digital originals this week. Ted Lasso has been increasingly gaining traction and moved up to be the third most in demand digital original this week. The show now has 37.8 times the average demand, 15% increase since last week. In the recent Apple earnings, the series received a special mention because of the increased viewership on the platform following the release of its second season. Lucifer also saw a 14.4% increase in demand after Netflix released a first look teaser trailer of the show’s final season, and revealed the release date. The move resulted in Lucifer garnering 30.9 times the average demand for digital originals. Both WandaVision and Titans slid down the charts this week with 31.6 and 28.9 times the average demand respectively.

The most startling movement this week came from a rather unexpected source, a new Netflix show. Masters of the Universe: Revelation premiered on July 23 and since then the show moved from its position (at number 71) all the way up to be the eighth most in-demand digital original show this week. The He-Man series now has 27.4 times the demand of the average series, which is an impressive 165% increase in demand. The show sees the beloved character return to the screen years after the last He-man cartoon which ran in the early 2000’s. Given the demand the show has exhibited since its launch, it’s clear that the franchise still has many fans. It will be interesting to see if the show is here to stay in the Top 10s or if it’s a temporary occurrence given the hot debates surrounding the show.

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