Insights

TV series demand across all television platforms for the U.S. (7 - 13 February, 2021)

15 February, 2021

Image: Spongebob Squarepants, Nickelodeon

Overall - Demand VS Market Average.jpg

For the week of January 31 – February 6, Attack on Titan was the most in-demand show in the United States. It had 99.8 times the demand of the average series in the US. This is down by 9.7% from last week. The anime series is currently releasing episodes in its final season.

US demand for WandaVision was up slightly this week. It was 61.2 times the demand of the average series, compared to 60.0x last week. Episode 6 of the series, a Halloween themed episode, was released on February 12th. While the show is still growing in demand in the US, WandaVision is actually the most in-demand series globally.

Sesame Street moved up four spots in the ranking this week. It was 53.1 times more in-demand than the average series. It’s enjoying a boost in demand following a Super Bowl commercial for DoorDash featuring Daveed Diggs and characters from the show. Also in the past week fans have been delighted to discover that Big Bird is different colors in countries around the world.

Stranger Things was the 10th most in-demand show in the US with 47.7 times the demand of the average series. This was down slightly from last week. The Netflix flagship series was nearly knocked out of the top 10 overall series this week by The Flash which was just behind it in 11th place. Stranger Things has not released any new episodes since July 2019.

Digital Original - Demand VS Market Average.jpg

Among digital original series there was very little movement for the week. The top two digital original series, The Mandalorian and Cobra Kai swapped places. Both had been trending downward for the past few week following the conclusion of their latest seasons. However, The Mandalorian has been in the spotlight this week after Gina Carano, who plays Cara Dune and was set to star in her own spin-off, was fired for inflammatory social media posts.

Demand for The Mandalorian reversed course and was up slightly this week. With The Mandalorian controversy drawing attention away, WandaVision has once again failed to overtake the series and enter the top 2 most in-demand digital original series for the week.

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