In the new age of internet-connected televisions, global TV series measurement needs to incorporate OTT intelligence as well as audience data stemming from linear television viewing. This week we can ascertain from our global measurement system that a Hulu original series is number two in the top digital original series chart in the United States. The television adaptation of Margaret Atwood’s The Handmaid’s Tale had 11% more demand compared to Netflix’s Bill Nye Saves the World, which was released on April 21.
The first three episodes of The Handmaid’s Tale premiered on April 26, with subsequent episodes added on a weekly basis. Our OTT intelligence also shows that compared to demand changes from last week, 13 Reasons Why ranks first despite losing 11% in demand. In addition, Netflix’s The Last Kingdom was the only series in the top five that gained in demand (+37%), while Marvel’s Iron Fist suffered the largest reduction in demand (-13%) compared to last week.
In the overall series chart in the United States, the top five was largely unchanged from last week. AMC’s Better Call Saul also reappeared in the top ten after it began airing new episodes on April 10.