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Presented below is the section for the United States from The Global Television Demand Report. Enjoy!

United States genre and subgenre preferences

• American audiences had the largest share of demand for the reality genre (19.0%) across all markets in this report.
• Drama series accounted for 45.5% of demand for all series in the US in 2023. The US was the only market in this report where the share of demand for dramas fell below 50%.
• The US was the most documentary-loving market in this report. The 13.9% share of demand for documentary series was larger than any other market in this report and significantly above the global shareof demand for documentary series – 8.3%.

• Americans’ love of documentaries is reflected especially in the true crime subgenre. This subgenre accounted for 2.4% of demand which is its largest demand share across markets in this report. This is also larger than the share of titles that true crime series account for (2.1%).
• The property subgenre of shows is meeting audience needs in the US. The 0.7% of titles this subgenre accounts for drive 0.7% of demand. This is still a more than twice the global share of demand for property series (0.3%) indicating unique American interest in this subgenre.
• Soap operas underperform in the US. While accounting for 3.1% of titles, this subgenre only drove 1.5% of demand in the US in 2023.

United States originals share of demand and demand distribution

• Netflix originals accounted for 8.6% of demand for all series in the US, the largest share of demand for shows in the US from any channel or platform in 2023.
• Content from NBC achieved its largest demand share in the US (5.7%) among all markets in this report, above the global share of demand for its content 3.9%.
• Shows from a Discovery channel or platform accounted for a larger share of demand in the US (3.0%) than in any other market in this report. Strong demand for Discovery content was helped by uniquely high demand in the US for both reality and documentary series.

• The Flash, a long-running superhero series from The CW ranked higher in the US than any other market in this report as the fifth most in-demand show with 54.7 times the average series demand. The final season of the show premiered in February 2023 and surpassed the demand of previous seasons.
• Futurama returned as a Hulu original in 2023 after a ten-year hiatus. Audiences have been enthusiastic about revisiting this old favorite especially in the US where the show had 35.8 times the average series demand for the year.
• The popularity of wrestling in the US is evident with the continued demand for WWE Monday Night Raw, which had 40.7 times the average series demand in 2023.

Top series in the United States

Here are the top 20 most in-demand series in 2023 in the United States across all platforms:

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