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United States television and streaming market share analysis Q2 2023: Netflix, CBS, NBC, ABC, and HBO

22 September, 2023

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Presented below is the section for the United States from The Global Television Demand Report. Enjoy!

United States genre and subgenre preferences for series

  • American audiences had the largest share of demand for the reality genre (15.1%) across all markets in this report. 
  • With a 27.5% share of demand, the US was the market with the lowest interest in the drama genre in Q2 2023. It was the only market in this report with less than 30% demand share for this genre.
  • The U.S share of demand for the documentary genre (8.1%) was the largest in this report and significantly higher than the global share of demand for this genre (5.1%).
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  • The U.S was the only market in this report in which sitcom was the most in-demand subgenre of Q2 2023.
  • The cartoon subgenre of children’s content ranked higher in the US than in any other market in this report as the seventh most in-demand subgenre.
  • Animated comedy achieved its highest rank in the US in this report as the eighth most in-demand subgenre.
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United States originals share of demand and demand distribution

  • Of all markets in this report, Netflix originals made up the largest share of demand for shows in the US. Original series from the streamer accounted for 8.2% of all demand in the US in Q2 2023.
  • Of the major broadcast networks, CBS had the largest share of demand for its original content in the U.S. It ranked second in terms of its demand share and accounted for 5.8% of demand for all series in Q2 2023.
  • Original content from The Discovery Channel and Discovery+ made up a larger share of demand in the U.S than in any other market in this report (3.0%), reflecting the popularity of
    reality and documentary content in this market.
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  • The long running superhero series from The CW, The Flashranked as the second most in-demand show in the US this quarter with 70.8 times the average series demand. This was a higher rank for this show than in any other market in this report. The show ended its 9 season run on May 24th this year.
  • There was high demand in the US for Outlander, from Starz. The show had 38.6 times the average series demand and ranked as the 22nd most in-demand series for the quarter after premiering its seventh season on June 16th, a higher rank than in any other market in this report.
  • High US demand for Futurama in Q2 2023, even though the show ended in 2003, bodes well for the show’s reboot on Hulu which premiered on July 24th.
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Top series in the United States

Here are the top 20 most in-demand series in Q2 2023 in the United States across all platforms:

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The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription