Image: Lost in Space, Netflix
Digital television ratings for SVOD television content anywhere in the world are now made possible with Parrot Analytics’ global demand measurement system. As well as tracking the popularity of television episodes on linear networks, our system is also able to generate a country-specific audience demand footprint for global episodic OTT content in almost every country. As we do each week, let us now take a look at the US domestic ratings numbers for streaming digital originals as well as all TV series, across all platforms in the US.
Firstly, Money Heist (La Casa De Papel) is #1 this week, likely on the back Netflix putting in an order for part 3, which will air sometime in 2019. Secondly, On My Block had around 20% more demand compared to Marvel’s Jessica Jones. The other young adult-oriented series that was a massive hit in 2017 – 13 Reasons Why – does not yet have a release date for season 2; demand fell 12% in contrast to last week.
The first half of the Digital Original Series chart is occupied by titles that have a profoundly serialized element with a shorter season compared to linear network offerings, yet three of these titles are currently on hiatus. In the case of Stranger Things, this is the second consecutive week that the series lost demand in the double-digits range compared to last week; still, the title is ranked third in our Digital Originals chart.
One of the series in the top 5, the Netflix reboot of Irwin Allen’s classic series Lost in Space (ranked #2), premiered on April 13. Less than one week later, executive producer Zack Estrin hinted at what the audience can expect if the series is renewed for a second season – despite the fact that Netflix’s big-budget remake of the science-fiction series is as yet to be commissioned! Netflix put the series into development in November 2015 with production on the first season beginning in January 2017.
On the overall chart, hour-long genre distinction dramas underwent surprise casting changes that may have caused demand to increase, reflecting audiences following their favorite characters. Supernatural, The Walking Dead, The Flash and Grey’s Anatomy all had dramatic story arcs as they wrap their respective finales. Furthermore, Grey’s Anatomy has been renewed for a 15th season making it ABC longest-running drama on a linear network. Also, demand for Saturday Night Live underwent a resurgence after a string of “viral moments”; the variety sketch series is not scheduled to return with new episodes until the May 5 so it will be interesting to see if demand can be sustained into the next month.