Parrot Analytics’ global demand measurement system incorporates digital content consumption measurement in its TV content ranking algorithm; this allows us to gauge the popularity of television series in almost every country in the world. This week in the United States, the launch of the new season of Netflix’s Orange is the New Black on June 9 propelled the prison drama series to #1 on the digital original series chart. The rest of the chart is mostly unchanged from last week, with Amazon’s The Grand Tour and The Man in the High Castle reappearing in the chart.
While newly released titles formed half of the top digital originals list, the other half are still hit series: The Handmaid’s Tale had 13% more demand than Netflix’s 13 Reasons Why and series with new recent episodes – Sense8, Bloodline, and House of Cards – have generated relatively steady demand, and as somewhat expected, continue to have more demand than the older titles on the list. Demand for all these shows was driven by strong digital content consumption.
AMC’s The Walking Dead is still the top show by a comfortable margin in the overall show chart this week. NBC’s America’s Got Talent may have high demand due to the “viral effect” of the show on social media. Older favorites such as Freeform’s Pretty Little Liars, FOX’s Prison Break and CW’s The Flash are in the top ten alongside new hits such as Starz’s American Gods.