Insights

US TV Top 10 Amazon TV Measurement & More (October 1 – October 7, 2017)

9 October, 2017

For the second consecutive week, CBS All Access’s latest mega-hit Star Trek: Discovery has remained the most in-demand digital original series and the second-most popular show overall, ahead in demand of Netflix’s Stranger Things by a factor of three. Demand for both series is generally growing week-on-week (+1.5% and +41.4% compared to last week, respectively) since they are both releasing news and information about upcoming new episodes (Stranger Things season 2 is not airing yet). It appears likely that Stranger Things will overtake Star Trek: Discovery in demand when season two is released on October 27 on Netflix. On the other hand, the second-ranked title Big Mouth is currently airing and increased in demand by about 76% since last week, so it may stay in the top ten chart as it continues to gain familiarity with audiences.

Elsewhere in the top ten ranking, the changes were minor; the digital originals feature the same titles as last week. Also, demand for Fuller House has halved compared to last week, while The Handmaid’s Tale fell by about 20%. As our Netflix, Hulu and Amazon TV measurement reveals – the US chart continues to be dominated by Netflix.

In the overall title ranking, while the top four titles remain unchanged, there are five new titles that have appeared this week: Adult Swim’s Rick and Monty grew in demand by 16% after this week’s news of McDonald’s Szechuan Sauce promotion. ABC’s Marvel’s Inhumans was number five with 14% more demand than FX’s American Horror Story at position six. In the bottom four, FOX’s The Orville and The Gifted had slightly more demand than two other Netflix titles (Big Mouth and Stranger Things).

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