Industry News

CuriosityStream: Non-fiction entertainment is the right place to be now

28 January, 2022

CuriosityStream's primary goal this year is to continue to provide high-quality factual content around the world, accessible anytime and anywhere. "We will do it by increasing our distribution, scaling up our local product offerings, and producing more Curiosity original content," said Bakori Davis, CEO and International Head of CuriosityStream.

The streamer also is aiming to keep its churn rate low, which is one of the lowest in this industry.

“We have a compelling proposal. Curiosity has the largest collection of documentaries in the genre. We believe that non-fiction entertainment is the right place to be”. He referred to the 20% increase in global demand for documentaries since the beginning of 2020, according to Parrot Analytics Insights of August 24, 2020, “Strategies for the non-fiction niche: How can niche streamers Discovery, CuriosityStream and iwonder flourish?”

Visit Produ to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription