Industry News

Too much TV: Your TV talking points for Thursday, May 26th, 2022

27 May, 2022

THE GREAT REBUNDLING ERA- I don't love "the great rebundling" phrase that is becoming conventional wisdom in the industry. In part, because I don't think it means what most people who use it think it means. Still, that is how Parrot Analytics described their newest report and I'm going with their take on it in this case.

There are a lot of great charts and data points in the report, which you should read in fullBut I think this was the paragraph that jumped out at me: Bundling often helps create a proper four quadrant service package through complimentary programming faster than trying to build it out on one singular platform. The vast majority of viewers tuning into documentary and reality programming on Discovery+, the two genres that make up close to 95% of its entire on-platform demand share, are within the Above 40 and Millennial age groups. Dramas and Comedies, which make up close to 50% of HBO Max’s on-platform demand share, are made up of “Zenials,” or the age group between 22 and 28. Reality programming on HBO Max also skews younger than Discovery+. 

Visit the publisher's website to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription