Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market. Assess the strengths and weaknesses of the competition's content to stay ahead.

Lead global content negotiations with authority

What is the most profitable content on my platform?

Know exactly how much a movie or series is worth to your platform over time. Understand which titles will bring in new subscription revenue and which titles will retain high churn-risk subscribers.

How can I optimize content placement and programming schedules?

Discover which shows and movies are performing best and where. Optimize programming schedules, cross-promote content, and increase audience engagement by understanding which titles have the highest demand in each market.

How can I expand my content library and distribution network?

Identify new content licensing and distribution opportunities. Uncover markets with high demand for specific genres or shows, and acquire the rights to distribute or co-produce that content in those markets. Use our metadata and affinity solutions to find similar content that resonates with your audience and expand your library.

Let’s unlock new value together

Answer virtually any business question with solutions tailored to your needs.

Partner with us to make better strategic decisions.

We are looking to use the data and analysis from Parrot Analytics’ audience demand measurement system to support our sales efforts across the globe [..] we are seeking more information on how demand is changing to inform our strategies in each market.

Tim Stephen
Head of U.S. Business and Legal Affairs, Gaumont
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