Distributors: Lead global content negotiations with authority - Parrot Analytics

Prioritize markets based on country-specific audience demand, including territories where commercial rights have not yet been granted.

Apply a demand-based framework to negotiations to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

Lead global content negotiations with authority.

Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
Build more robust financial models that adjust immediately to consumer trends.
Explore markets using audience demand data to discover lucrative new sales opportunities.
Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Solutions for Distributors

TV360

The global attention measurement platform

TV360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.

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Programming & Acquisitions

Leverage a return-focused selection criteria to maximizes value by only acquiring the content assessed to drive your commercial objectives.

Finance and Strategy

Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.

Competitive Analysis

Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.

Sales and Distribution

Prioritize markets based on country-specific audience demand, including territories where commercial rights have not yet been granted.

Driving industry thought leadership

"Demand for Netflix Inc.’s series 'Dear White People' has surged 329%, research firm Parrot Analytics found."

“'There’s an issue with their content,' Alejandro Rojas, director of applied analytics at Parrot Analytics, said about Quibi."

"Demand for 'Dear White People' and 'When They See Us' has skyrocketed among Americans amid nationwide protests, according to data from Parrot Analytics."

We are looking to use the data and analysis from Parrot Analytics’ audience demand measurement system to support our sales efforts across the globe [..] we are seeking more information on how demand is changing to inform our strategies in each market.

Tim Stephen

Head of U.S. Business and Legal Affairs, Gaumont

Keynote

The measurement of content distribution in Latin America

Adriana Cisneros, CEO of Cisneros joined Parrot Analytics CEO Wared Seger, and Parrot Analytics Board Director Bruce Tuchman for a special panel on audience demand measurement in the Latin American market.

Distributors