Distributors: Lead global content negotiations with authority - Parrot Analytics

Prioritize markets based on country-specific audience demand, including territories where commercial rights have not yet been granted.

Apply a demand-based framework to negotiations to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

Lead global content negotiations with authority.

Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
Build more robust financial models that adjust immediately to consumer trends.
Explore markets using audience demand data to discover lucrative new sales opportunities.
Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Solutions for Distributors

TV360

The global attention measurement platform

TV360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.

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Programming & Acquisitions

Leverage a return-focused selection criteria to maximizes value by only acquiring the content assessed to drive your commercial objectives.

Finance and Strategy

Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.

Competitive Analysis

Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.

Sales and Distribution

Prioritize markets based on country-specific audience demand, including territories where commercial rights have not yet been granted.

Driving industry thought leadership

"Welcome to the new Oscar math, where worth is measured not by box office receipts but by subscribers won or lost, based on future living-room blockbusters."

"Parrot’s Demand Expressions does not claim to measure viewers, but rather the relative strength and popularity of a show — coming up with a new global measurement standard that is new to the world."

"Competition for audiences’ attention is getting more intense and the market is becoming more fragmented."

We are looking to use the data and analysis from Parrot Analytics’ audience demand measurement system to support our sales efforts across the globe [..] we are seeking more information on how demand is changing to inform our strategies in each market.

Tim Stephen

Head of U.S. Business and Legal Affairs, Gaumont

Keynote

The measurement of content distribution in Latin America

Adriana Cisneros, CEO of Cisneros joined Parrot Analytics CEO Wared Seger, and Parrot Analytics Board Director Bruce Tuchman for a special panel on audience demand measurement in the Latin American market.

Distributors