Prioritize markets based on country-specific audience demand, including territories where commercial rights have not yet been granted.
Apply a demand-based framework to negotiations to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Lead global content negotiations with authority.
- Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
- Build more robust financial models that adjust immediately to consumer trends.
- Explore markets using audience demand data to discover lucrative new sales opportunities.
- Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
- Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
Solutions for Distributors
DEMAND360
The global demand measurement platform
DEMAND360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Programming & Acquisitions
Leverage a return-focused selection criteria to maximize value by only acquiring the content assessed to drive your commercial objectives.
Competitive Analysis
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Finance and Strategy
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Sales and Distribution
Prioritize markets based on country-specific audience demand, including territories where commercial rights have not yet been granted.
Game Demand
Uncover which games are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.
Driving industry thought leadership
We are looking to use the data and analysis from Parrot Analytics’ audience demand measurement system to support our sales efforts across the globe [..] we are seeking more information on how demand is changing to inform our strategies in each market.
The measurement of content distribution in Latin America
Adriana Cisneros, CEO of Cisneros joined Parrot Analytics CEO Wared Seger, and Parrot Analytics Board Director Bruce Tuchman for a special panel on audience demand measurement in the Latin American market.
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