Leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments.
Discover new business opportunities and assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
DEMAND360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.
Uncover which games are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.
"U.S. demand for Netflix Inc.’s satirical 'Dear White People' and 'When They See Us' ... skyrocketed as protests got under way, according to Parrot Analytics."
"U.S. TV demand for Netflix’s 'Dear White People' grew 329% during the week of May 27-June 2, per Parrot Analytics. Another Netflix show, 'When They See Us,' was up 147%."
We are extremely excited to be working with Parrot Analytics, to help us refine our content strategy. As a company we strive to be as data driven as possible, and Parrot Analytics’ reports will allow us to refine our content selections and monitor our investments on the territory.
Which business models are breaking the mold when conducting transactions across existing and new regional windows? Which formats and programs are making an impact with viewers and providing ROI for distributors, channels and OTT platforms? How can data can help decide what type of content to invest in and produce?