Financing companies: Capture more value from global content opportunities - Parrot Analytics

Leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments.

Discover new business opportunities and assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

Capture more value from global content opportunities.

Project risk and return based on market demand factors.
Increase the accuracy of predictions by leveraging unique consumer demand datasets with strong correlations to financial results.
Validate investment hypothesis prior to the release of financial results data.
Build more robust financial models that adjust immediately to consumer trends.
Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Solutions for Financing Companies

TV360

The global attention measurement platform

TV360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.

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Finance and Strategy

Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.

Media Investment

Predict key financial and operational indicators with confidence by validating investment hypotheses early and building more robust financial models.

Competitive Analysis

Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.

Investment

Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.

Driving industry thought leadership

"U.S. demand for Netflix Inc.’s satirical 'Dear White People' and 'When They See Us' ... skyrocketed as protests got under way, according to Parrot Analytics."

"U.S. TV demand for Netflix’s 'Dear White People' grew 329% during the week of May 27-June 2, per Parrot Analytics. Another Netflix show, 'When They See Us,' was up 147%."

"Parrot Analytics has found that U.S. demand for 'Game of Thrones' is currently 156 percent ahead of demand for AMC's 'The Walking Dead'" and 172 percent ahead of Netflix series 'Stranger Things'"

We are extremely excited to be working with Parrot Analytics, to help us refine our content strategy. As a company we strive to be as data driven as possible, and Parrot Analytics’ reports will allow us to refine our content selections and monitor our investments on the territory.

Chiara Tosato

Commercial Director of Infinity, Mediaset

Keynote

Content investment: The Global Content Business Forum at NATPE Budapest

Which business models are breaking the mold when conducting transactions across existing and new regional windows? Which formats and programs are making an impact with viewers and providing ROI for distributors, channels and OTT platforms? How can data can help decide what type of content to invest in and produce?

Financing Companies