Leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments.
Discover new business opportunities and assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Capture more value from global content opportunities.
- Project risk and return based on market demand factors.
- Increase the accuracy of predictions by leveraging unique consumer demand datasets with strong correlations to financial results.
- Validate investment hypothesis prior to the release of financial results data.
- Build more robust financial models that adjust immediately to consumer trends.
- Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
Solutions for Financing Companies
DEMAND360
The global demand measurement platform
DEMAND360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Finance and Strategy
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Media Investment
Predict key financial and operational indicators with confidence by validating investment hypotheses early and building more robust financial models.
Competitive Analysis
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Investment
Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.
Driving industry thought leadership
We are extremely excited to be working with Parrot Analytics, to help us refine our content strategy. As a company we strive to be as data driven as possible, and Parrot Analytics’ reports will allow us to refine our content selections and monitor our investments on the territory.
Content investment: The Global Content Business Forum at NATPE Budapest
Which business models are breaking the mold when conducting transactions across existing and new regional windows? Which formats and programs are making an impact with viewers and providing ROI for distributors, channels and OTT platforms? How can data can help decide what type of content to invest in and produce?
Trusted by the smartest minds in global media
