Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand.

Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

Maximize advertising revenues from new audiences.

  • Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Harnesses audience demand datasets to gain programming insights that maximize ad sales.
    Harnesses audience demand datasets to gain programming insights that maximize ad sales.
  • Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Target content to the individuality of your audience segments with demand-based content taste clusters.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Deploy high impact marketing campaigns for pre-release titles.
    Deploy high impact marketing campaigns for pre-release titles.

Solutions for Linear Networks

TV360

The global attention measurement platform

TV360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.

Programming & Acquisitions

Programming & Acquisitions

Leverage a return-focused selection criteria to maximizes value by only acquiring the content assessed to drive your commercial objectives.

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Concept Testing & Development

Concept Testing & Development

Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.

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Audience Activation

Audience Activation

Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Advertising

Advertising

Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand.

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Investment

Investment

Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.

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Finance and Strategy

Finance and Strategy

Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.

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Competitive Analysis

Competitive Analysis

Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.

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Sports Demand

Sports Demand

Uncover which sports are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.

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Data is key and Parrot Analytics provides overnight access to comparable global demand data, which can be especially helpful in the lead up to a premiere. Clearly the measurement industry is fragmented and so being able to have globally consistent data available overnight on how content brands like this are resonating with consumers is incredibly valuable.

Christian Brent
SVP Global Research & Audience Strategy, FOX Networks Group
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