Increase ratings and revenue by identifying what content resonates best with your viewers. Optimize programming and acquire shows with the highest ROI leveraging global demand data.

Maximize advertising revenues from new audiences

What are the best shows to acquire for my linear network?

Understand different audience preferences by market, and which genres and markets present an opportunity for content development or acquisition. Understand how local content is performing globally and how competitive each platform’s content slate is. 

How do I know which content is trending with different audiences?

Access the largest audience behaviour data set combined with demographic and sentiment insights - all in one place.  Our global measurement standard gives you a holistic view of what’s trending in which markets, across all platforms - broadcast, pay TV or OTT.

How can I back up greenlighting decisions with data?

Assess the performance of a genre and comp titles in different markets to see if demand is growing. Understand if a genre is consistently performing or if it shows signs of saturation.

Let’s unlock new value together

Answer virtually any business question with solutions tailored to your needs.

Partner with us to make better strategic decisions.

Data is key and Parrot Analytics provides overnight access to comparable global demand data, which can be especially helpful in the lead up to a premiere. Clearly the measurement industry is fragmented and so being able to have globally consistent data available overnight on how content brands like this are resonating with consumers is incredibly valuable.

Christian Brent
SVP Global Research & Audience Strategy, FOX Networks Group
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