Turn legacy audiences into modern revenue streams to adapt to a streaming-first world.
Adapt to the streaming era
Identify content pairings that drive cross-viewership between flagship shows and niche programming. Determine which linear properties should be bundled with digital offerings.
Understand different audience preferences by market, and which genres and markets present an opportunity for content development or acquisition. Understand how local content is performing globally and how competitive each platform’s content slate is.
Access the largest audience behaviour data set combined with demographic and sentiment insights - all in one place. Our global measurement standard gives you a holistic view of what’s trending in which markets, across all platforms - broadcast, pay TV or OTT.
Assess the performance of a genre and comp titles in different markets to see if demand is growing. Understand if a genre is consistently performing or if it shows signs of saturation.
Let’s unlock new value together
Answer virtually any business question with solutions tailored to your needs.
Partner with us to make better strategic decisions.
Insights that fuel industry conversations
Data is key and Parrot Analytics provides overnight access to comparable global demand data, which can be especially helpful in the lead up to a premiere. Clearly the measurement industry is fragmented and so being able to have globally consistent data available overnight on how content brands like this are resonating with consumers is incredibly valuable.
Introducing Streaming Metrics
Unlock unmatched visibility with the industry’s most granular streaming insights including historical and forecasted subscribers, revenue, ARPU, churn and catalog metrics across every major platform. #streamonomics
