Increase ratings and revenue by identifying what content resonates best with your viewers. Optimize programming and acquire shows with the highest ROI leveraging global demand data.
Understand different audience preferences by market, and which genres and markets present an opportunity for content development or acquisition. Understand how local content is performing globally and how competitive each platform’s content slate is.
Access the largest audience behaviour data set combined with demographic and sentiment insights - all in one place. Our global measurement standard gives you a holistic view of what’s trending in which markets, across all platforms - broadcast, pay TV or OTT.
Assess the performance of a genre and comp titles in different markets to see if demand is growing. Understand if a genre is consistently performing or if it shows signs of saturation.
Answer virtually any business question with solutions tailored to your needs.
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Data is key and Parrot Analytics provides overnight access to comparable global demand data, which can be especially helpful in the lead up to a premiere. Clearly the measurement industry is fragmented and so being able to have globally consistent data available overnight on how content brands like this are resonating with consumers is incredibly valuable.
Our Global Head of Partnerships, Courtney Williams, showcased our latest value-adding metrics for producers at the recent Content London Summit, hosted by C21. Watch the full keynote presentation here, where Courtney demonstrates how to apply demand-based insights to production workflows to achieve global success.