Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand.
Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Maximize advertising revenues from new audiences.
- Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
- Harnesses audience demand datasets to gain programming insights that maximize ad sales.
- Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
- Target content to the individuality of your audience segments with demand-based content taste clusters.
- Deploy high impact marketing campaigns for pre-release titles.
Solutions for Linear Networks
TV360
The global attention measurement platform
TV360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Programming & Acquisitions
Leverage a return-focused selection criteria to maximizes value by only acquiring the content assessed to drive your commercial objectives.
Concept Testing & Development
Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.
Advertising
Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand.
Competitive Analysis
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Finance and Strategy
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Investment
Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.
Audience Activation
Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Sports Demand
Uncover which sports are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.
Driving industry thought leadership
Data is key and Parrot Analytics provides overnight access to comparable global demand data, which can be especially helpful in the lead up to a premiere. Clearly the measurement industry is fragmented and so being able to have globally consistent data available overnight on how content brands like this are resonating with consumers is incredibly valuable.
Parrot Analytics: Content London 2019
Our Global Head of Partnerships, Courtney Williams, showcased our latest value-adding metrics for producers at the recent Content London Summit, hosted by C21. Watch the full keynote presentation here, where Courtney demonstrates how to apply demand-based insights to production workflows to achieve global success.
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