Understand and benchmark audience demand weeks ahead of a TV show or film premiere. Gain deep insights into audience behaviours, demographics and sentiment to deliver targeted campaigns that resonate.
Deploy high impact entertainment marketing strategies
Understand how your season premiere campaign is performing with an apples-to-apples comparison to previous seasons and competitive releases. Easily track the demand of pre-release shows to optimize your marketing spend in every market.
Identify the most impactful brand and talent partnerships by understanding synergies between audiences. Discover which brands, TV shows, movies and talent resonate most with different audience demographics and segments.
Inform your audience and customer segmentation strategy with new ways to profile audiences beyond demographics alone. Uncover distinct audience segments based on behavior and affinity data.
Let’s unlock new value together
Answer virtually any business question with solutions tailored to your needs.
Partner with us to make better strategic decisions.
Driving industry thought leadership
We are extremely excited to be working with Parrot Analytics, to help us refine our content strategy. As a company we strive to be as data driven as possible, and Parrot Analytics’ reports will allow us to refine our content selections and monitor our investments on the territory.
The Science of Popularity: Winning the Multi-Platform Game
In our keynote titled "The Science of Popularity: Winning the Multi-Platform Game", Parrot Analytics CEO Wared Seger explores why conventional measurement tools just aren’t providing an accurate picture of which TV shows are resonating with fans. Marketers and advertisers lack the necessary insights to understand audience behaviors, especially for brands held captive by subscription OTT services.
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