Demand-driven marketing is the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

Appeal to your target markets based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

Deploy high impact entertainment marketing strategies.

  • Improve marketing effectiveness and efficiency by activating precise audiences for all content brands.
    Improve marketing effectiveness and efficiency by activating precise audiences for all content brands.
  • Deploy high impact marketing campaigns for pre-release titles.
    Deploy high impact marketing campaigns for pre-release titles.
  • Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
  • Inform strategy formulation with empirical content metrics.
    Inform strategy formulation with empirical content metrics.
  • Qualify the right audience for your campaigns with confidence.
    Qualify the right audience for your campaigns with confidence.

Solutions for Marketing and Media

TV360

The global attention measurement platform

TV360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.

Audience Activation

Audience Activation

Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Advertising

Advertising

Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand.

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Finance and Strategy

Finance and Strategy

Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.

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Competitive Analysis

Competitive Analysis

Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.

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We are extremely excited to be working with Parrot Analytics, to help us refine our content strategy. As a company we strive to be as data driven as possible, and Parrot Analytics’ reports will allow us to refine our content selections and monitor our investments on the territory.

Chiara Tosato
Commercial Director of Infinity, Mediaset
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