Demand-driven marketing is the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Appeal to your target markets based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Deploy high impact entertainment marketing strategies.
- Improve marketing effectiveness and efficiency by activating precise audiences for all content brands.
- Deploy high impact marketing campaigns for pre-release titles.
- Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
- Inform strategy formulation with empirical content metrics.
- Qualify the right audience for your campaigns with confidence.
Solutions for Marketing and Media
DEMAND360
The global demand measurement platform
DEMAND360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Competitive Analysis
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Audience Activation
Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Advertising
Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand.
Finance and Strategy
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Game Demand
Uncover which games are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.
Brand Demand
Unlock audience insights to give you confidence to better understand your fans' interests whilst also benchmarking the demand for competitor brands.
Driving industry thought leadership
We are extremely excited to be working with Parrot Analytics, to help us refine our content strategy. As a company we strive to be as data driven as possible, and Parrot Analytics’ reports will allow us to refine our content selections and monitor our investments on the territory.
The Science of Popularity: Winning the Multi-Platform Game
In our keynote titled "The Science of Popularity: Winning the Multi-Platform Game", Parrot Analytics CEO Wared Seger explores why conventional measurement tools just aren’t providing an accurate picture of which TV shows are resonating with fans. Marketers and advertisers lack the necessary insights to understand audience behaviors, especially for brands held captive by subscription OTT services.
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