Harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters. Provide estimations of audience surges in number and location and inform incremental usage needs across platforms.
Command your niche with maximum net subscriber adds.
- Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
- Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
- Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
- Target content to the individuality of your audience segments with demand-based content taste clusters.
- Deploy high impact marketing campaigns for pre-release titles.
Solutions for OTT Platforms
DEMAND360
The global demand measurement platform
DEMAND360 quantifies global demand for content using the world ’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Programming & Acquisitions
Leverage a return-focused selection criteria to maximize value by only acquiring the content assessed to drive your commercial objectives.
Audience Activation
Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Concept Testing & Development
Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.
Finance and Strategy
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Competitive Analysis
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Advertising
Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand.
Investment
Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.
Production
Develop successful series with deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences for global and local content.
Talent Demand
Reveal hidden talent insights with affinity and trait analysis, encompassing both global and market-based factors, to determine who is truly worth an investment.
Recommendations
Appeal to the individuality of your subscriber base, using taste clusters and market demand, to keep subscribers engaged even after a show ends.
Sports Demand
Uncover which sports are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.
Global OTT Expansion
Harness audience demand data, such as our ROI-focused selection criteria for title acquisition, to gain insights for growing and keeping a subscriber base.
Game Demand
Uncover which games are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.
Brand Demand
Unlock audience insights to give you confidence to better understand your fans' interests whilst also benchmarking the demand for competitor brands.
Driving industry thought leadership
Lightbox is New Zealand’s fastest-growing on-demand service provider and has succeeded alongside the big international streaming players and national broadcasters with a large contribution from the market intelligence we receive from Parrot Analytics. Armed with their real-time audience demand data, which also gives us insights on pre-release and off-season content popularity, we are able to maximize our content acquisition and marketing budgets and compete for the best international programming available.
Driving growth for Lightbox
Lightbox is already New Zealand's fastest growing SVOD business. Learn how the company is applying Parrot Analytics' global TV demand data and expertise to get results and grow even faster.
