Harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters. Provide estimations of audience surges in number and location and inform incremental usage needs across platforms.

Command your niche with maximum net subscriber adds.

  • Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target content to the individuality of your audience segments with demand-based content taste clusters.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Deploy high impact marketing campaigns for pre-release titles.
    Deploy high impact marketing campaigns for pre-release titles.

Solutions for OTT Platforms

TV360

The global attention measurement platform

TV360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.

Programming & Acquisitions

Programming & Acquisitions

Leverage a return-focused selection criteria to maximizes value by only acquiring the content assessed to drive your commercial objectives.

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Audience Activation

Audience Activation

Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Advertising

Advertising

Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand.

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Investment

Investment

Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.

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Production

Production

Develop successful series with deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences for global and local content.

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Concept Testing & Development

Concept Testing & Development

Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.

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Talent Demand

Talent Demand

Reveal hidden talent insights with affinity and trait analysis, encompassing both global and market-based factors, to determine who is truly worth an investment.

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Recommendations

Recommendations

Appeal to the individuality of your subscriber base, using taste clusters and market demand, to keep subscribers engaged even after a show ends.

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Finance and Strategy

Finance and Strategy

Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.

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Infrastructure Optimization

Infrastructure Optimization

Apply estimations of audience surges in number and location to inform incremental usage needs across platforms to maximize the end user experience.

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Competitive Analysis

Competitive Analysis

Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.

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Sports Demand

Sports Demand

Uncover which sports are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.

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Global OTT Expansion

Global OTT Expansion

Harness audience demand data, such as our ROI-focused selection criteria for title acquisition, to gain insights for growing and keeping a subscriber base.

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Lightbox is New Zealand’s fastest-growing on-demand service provider and has succeeded alongside the big international streaming players and national broadcasters with a large contribution from the market intelligence we receive from Parrot Analytics. Armed with their real-time audience demand data, which also gives us insights on pre-release and off-season content popularity, we are able to maximize our content acquisition and marketing budgets and compete for the best international programming available.

Hema Patel
General Manager, Lightbox
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