Harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters. Provide estimations of audience surges in number and location and inform incremental usage needs across platforms.
DEMAND360 quantifies global demand for content using the world ’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Leverage a return-focused selection criteria to maximize value by only acquiring the content assessed to drive your commercial objectives.
Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand.
Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.
Develop successful series with deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences for global and local content.
Reveal hidden talent insights with affinity and trait analysis, encompassing both global and market-based factors, to determine who is truly worth an investment.
Appeal to the individuality of your subscriber base, using taste clusters and market demand, to keep subscribers engaged even after a show ends.
Uncover which sports are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.
Harness audience demand data, such as our ROI-focused selection criteria for title acquisition, to gain insights for growing and keeping a subscriber base.
Uncover which games are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.
Unlock audience insights to give you confidence to better understand your fans' interests whilst also benchmarking the demand for competitor brands.
"The proliferation of new services is letting fans discover programs they might never have come across, according to Parrot Analytics."
"Michael Jordan and the 1997-98 Chicago Bulls are now the fastest growing television series in the U.S. according to Parrot Analytics."
Lightbox is New Zealand’s fastest-growing on-demand service provider and has succeeded alongside the big international streaming players and national broadcasters with a large contribution from the market intelligence we receive from Parrot Analytics. Armed with their real-time audience demand data, which also gives us insights on pre-release and off-season content popularity, we are able to maximize our content acquisition and marketing budgets and compete for the best international programming available.