Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

Uncover which sports are most popular in every market and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Acquire the best shows to fortify your competitive position.

  • Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Target content to the individuality of your audience segments with demand-based content taste clusters.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Deploy high impact marketing campaigns for pre-release titles.
    Deploy high impact marketing campaigns for pre-release titles.
  • Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.
    Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Solutions for Pay TV Networks

TV360

The global attention measurement platform

TV360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.

Programming & Acquisitions

Programming & Acquisitions

Leverage a return-focused selection criteria to maximizes value by only acquiring the content assessed to drive your commercial objectives.

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Audience Activation

Audience Activation

Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Investment

Investment

Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.

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Concept Testing & Development

Concept Testing & Development

Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.

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Finance and Strategy

Finance and Strategy

Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.

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Competitive Analysis

Competitive Analysis

Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.

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Sports Demand

Sports Demand

Uncover which sports are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.

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Parrot’s technology delivers the only system that allows us to standardize how we value our content around the world, and it is also the only system able to give us a truly global view of audience demand in every country at any given time.

Sean Cohan
President of International and Digital Media, A+E Networks
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