Pay TV Networks: Acquire the best shows to fortify your competitive position - Parrot Analytics

Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

Uncover which sports are most popular in every market and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Acquire the best shows to fortify your competitive position.

Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
Target content to the individuality of your audience segments with demand-based content taste clusters.
Deploy high impact marketing campaigns for pre-release titles.
Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Solutions for Pay TV Networks

DEMAND360

The global demand measurement platform

DEMAND360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.

Find out more

Programming & Acquisitions

Leverage a return-focused selection criteria to maximize value by only acquiring the content assessed to drive your commercial objectives.

Audience Activation

Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

Concept Testing & Development

Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.

Competitive Analysis

Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.

Finance and Strategy

Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.

Investment

Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.

Sports Demand

Uncover which sports are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.

Brand Demand

Unlock audience insights to give you confidence to better understand your fans' interests whilst also benchmarking the demand for competitor brands.

Driving industry thought leadership

"In the last year, U.S. demand for Korean-language content has grown by 66%, according to the L.A.-based research firm Parrot Analytics."

"It's just an interesting list and use of metrics. I am curious to see more data from Parrot (Analytics) to come."

"Parrot Analytics says it can track enthusiasm for particular shows, which the company says is a good proxy for how many new subscribers the content could attract."

"The existence of an in-demand award means that there is a new measurement for success in streaming, and Parrot Analytics put itself in place to determine those winners."

"What will Netflix do to fill the hole in its content library, once Disney and WarnerMedia claw back their movies and television shows for their own on-demand services?"

"'Money Heist' is the most-watched foreign-language series ever on Netflix, and 'Elite' has been ranked by audience measurement company Parrot Analytics as the most-viewed series in the world."

Parrot’s technology delivers the only system that allows us to standardize how we value our content around the world, and it is also the only system able to give us a truly global view of audience demand in every country at any given time.

Sean Cohan

President of International and Digital Media, A+E Networks

Keynote

Parrot Analytics: Demand Trends in Asia

Parrot Analytics’ Regional Director Courtney Williams presented on the Science of Popularity at ContentAsia Summit. Parrot Analytics has developed the industry’s first and only global demand measurement system, able to quantify how much demand exists for any TV series across all devices and platforms, anywhere in the world.

Pay TV Networks