Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Uncover which sports are most popular in every market and reveal audience and brand affinity for advertising, marketing and promotion opportunities.
TV360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Leverage a return-focused selection criteria to maximizes value by only acquiring the content assessed to drive your commercial objectives.
Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.
Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Uncover which sports are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.
"'Money Heist' is the most-watched foreign-language series ever on Netflix, and 'Elite' has been ranked by audience measurement company Parrot Analytics as the most-viewed series in the world."
"What will Netflix do to fill the hole in its content library, once Disney and WarnerMedia claw back their movies and television shows for their own on-demand services?"
Parrot’s technology delivers the only system that allows us to standardize how we value our content around the world, and it is also the only system able to give us a truly global view of audience demand in every country at any given time.
Parrot Analytics’ Regional Director Courtney Williams presented on the Science of Popularity at ContentAsia Summit. Parrot Analytics has developed the industry’s first and only global demand measurement system, able to quantify how much demand exists for any TV series across all devices and platforms, anywhere in the world.