Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Uncover which sports are most popular in every market and reveal audience and brand affinity for advertising, marketing and promotion opportunities.
DEMAND360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Leverage a return-focused selection criteria to maximize value by only acquiring the content assessed to drive your commercial objectives.
Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.
Uncover which sports are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.
Unlock audience insights to give you confidence to better understand your fans' interests whilst also benchmarking the demand for competitor brands.
"In the last year, U.S. demand for Korean-language content has grown by 66%, according to the L.A.-based research firm Parrot Analytics."
"It's just an interesting list and use of metrics. I am curious to see more data from Parrot (Analytics) to come."
Parrot’s technology delivers the only system that allows us to standardize how we value our content around the world, and it is also the only system able to give us a truly global view of audience demand in every country at any given time.
Parrot Analytics’ Regional Director Courtney Williams presented on the Science of Popularity at ContentAsia Summit. Parrot Analytics has developed the industry’s first and only global demand measurement system, able to quantify how much demand exists for any TV series across all devices and platforms, anywhere in the world.