Optimize programming and maximize viewer engagement with global and country-specific demand data. Identify the highest ROI shows to acquire and maximize revenue with competitive and content valuation insights.

Acquire the best shows to fortify your competitive position

How is my content performing against other titles available on the market?

Visualize the demand for one or multiple titles in the context of the market average. The Demand Distribution curve enables apples-to-apples comparisons with competitive titles, titles within a catalog or genre and more.

How can I show demand for a series is growing?

Understand which content is most popular by empirically measuring demand on a country-by-country basis. Our global measurement standard gives you a holistic view of what’s trending in which markets, across all platforms - broadcast, pay TV or OTT.

Which genres should I invest in?

Understand which genres have reached saturation or present an area of opportunity with demand vs supply analysis. Identify which genres have high audience demand but low content supply to uncover whitespace opportunities and inform your content slate planning.

Let’s unlock new value together

Answer virtually any business question with solutions tailored to your needs.

Partner with us to make better strategic decisions.

Parrot’s technology delivers the only system that allows us to standardize how we value our content around the world, and it is also the only system able to give us a truly global view of audience demand in every country at any given time.

Sean Cohan
President of International and Digital Media, A+E Networks
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