Decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences.

Explore markets using audience demand data to discover lucrative new sales opportunities whilst acquiring the best shows with the highest expected ROI.

Produce with confidence and mitigate downside risks.

  • Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Explore markets using audience demand data to discover lucrative new sales opportunities.
    Explore markets using audience demand data to discover lucrative new sales opportunities.
  • Decrease production risks by combining content genome insights with demand data.
    Decrease production risks by combining content genome insights with demand data.
  • Increase the likelihood of a successful series and create content that is highly in-demand.
    Increase the likelihood of a successful series and create content that is highly in-demand.

Solutions for Production Companies

TV360

The global attention measurement platform

TV360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.

Production

Production

Develop successful series with deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences for global and local content.

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Concept Testing & Development

Concept Testing & Development

Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.

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Programming & Acquisitions

Programming & Acquisitions

Leverage a return-focused selection criteria to maximizes value by only acquiring the content assessed to drive your commercial objectives.

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Investment

Investment

Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.

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Talent Demand

Talent Demand

Reveal hidden talent insights with affinity and trait analysis, encompassing both global and market-based factors, to determine who is truly worth an investment.

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Finance and Strategy

Finance and Strategy

Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.

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Competitive Analysis

Competitive Analysis

Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.

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Sales and Distribution

Sales and Distribution

Prioritize markets based on country-specific audience demand, including territories where commercial rights have not yet been granted.

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We are looking to use the data and analysis from Parrot Analytics’ audience demand measurement system to support our sales efforts across the globe [..] we are seeking more information on how demand is changing to inform our strategies in each market.

Tim Stephen
Head of U.S. Business and Legal Affairs, Gaumont
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