Decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences.
Explore markets using audience demand data to discover lucrative new sales opportunities whilst acquiring the best shows with the highest expected ROI.
DEMAND360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.
Develop successful series with deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences for global and local content.
Leverage a return-focused selection criteria to maximizes value by only acquiring the content assessed to drive your commercial objectives.
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.
Prioritize markets based on country-specific audience demand, including territories where commercial rights have not yet been granted.
Reveal hidden talent insights with affinity and trait analysis, encompassing both global and market-based factors, to determine who is truly worth an investment.
"Hulu may actually hold a 50 percent advantage in demand per subscriber over Netflix. Their catalog is also generating near identical interest overall."
"Right now, Netflix has the most popular digital originals globally, releasing seven of the 10 most in-demand series worldwide in the last 90 days, according to research firm Parrot Analytics."
We are looking to use the data and analysis from Parrot Analytics’ audience demand measurement system to support our sales efforts across the globe [..] we are seeking more information on how demand is changing to inform our strategies in each market.
Our Global Head of Partnerships, Courtney Williams, showcased our latest value-adding metrics for producers at the recent Content London Summit, hosted by C21. Watch the full keynote presentation here, where Courtney demonstrates how to apply demand-based insights to production workflows to achieve global success.