Decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences.
Explore markets using audience demand data to discover lucrative new sales opportunities whilst acquiring the best shows with the highest expected ROI.
Produce with confidence and mitigate downside risks.
- Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
- Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
- Explore markets using audience demand data to discover lucrative new sales opportunities.
- Decrease production risks by combining content genome insights with demand data.
- Increase the likelihood of a successful series and create content that is highly in-demand.
Solutions for Production Companies
DEMAND360
The global demand measurement platform
DEMAND360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Concept Testing & Development
Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.
Production
Develop successful series with deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences for global and local content.
Programming & Acquisitions
Leverage a return-focused selection criteria to maximize value by only acquiring the content assessed to drive your commercial objectives.
Competitive Analysis
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Finance and Strategy
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Investment
Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.
Sales and Distribution
Prioritize markets based on country-specific audience demand, including territories where commercial rights have not yet been granted.
Talent Demand
Reveal hidden talent insights with affinity and trait analysis, encompassing both global and market-based factors, to determine who is truly worth an investment.
Brand Demand
Unlock audience insights to give you confidence to better understand your fans' interests whilst also benchmarking the demand for competitor brands.
Driving industry thought leadership
We are looking to use the data and analysis from Parrot Analytics’ audience demand measurement system to support our sales efforts across the globe [..] we are seeking more information on how demand is changing to inform our strategies in each market.
Parrot Analytics: Content London 2019
Our Global Head of Partnerships, Courtney Williams, showcased our latest value-adding metrics for producers at the recent Content London Summit, hosted by C21. Watch the full keynote presentation here, where Courtney demonstrates how to apply demand-based insights to production workflows to achieve global success.
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