Create successful productions with deep insights into audience preferences and catalog metadata. Maximize the ROI of your content and de-risk investments with concept-testing and content valuation.
Access the largest audience behaviour data set combined with demographic and sentiment insights - all in one place. Our global measurement standard gives you a holistic view of what’s trending in which markets, across all platforms - broadcast, pay TV or OTT.
Compare the demand for a show or movie across different season release and event dates. Analyze the changes in pre and post season demand to understand the impact your campaigns have made.
Know exactly how much a piece of content is worth to inform content decisions and negotiations. Our revenue modelling capabilities give you unrivalled insights and a competitive edge whether you’re the buyer or seller.
See which markets have the highest demand for a show - even in markets where the show is not available. Uncover licensing opportunities in markets with high demand for a show but no distribution deal.
Identify which different combinations of characters, talent, settings, mood and genre resonate with your audience. De-risk subsequent season or spin-off productions by testing different concepts.
Quickly compare the spin-off and monetization potential of different titles with a standardized franchisability score. Dive deeper with custom insights to understand the market potential of existing IP contained in literary works, gaming universes, fictional characters, and more.
Understand which genres have reached saturation or present an area of opportunity with demand vs supply analysis. Identify which genres have high audience demand but low content supply to uncover whitespace opportunities and inform your content slate planning.
Answer virtually any business question with solutions tailored to your needs.
Partner with us to make better strategic decisions.
Parrot’s technology delivers the only system that allows us to standardize how we value our content around the world, and it is also the only system able to give us a truly global view of audience demand in every country at any given time.
In our keynote titled "The Science of Popularity: Winning the Multi-Platform Game", Parrot Analytics CEO Wared Seger explores why conventional measurement tools just aren’t providing an accurate picture of which TV shows are resonating with fans. Marketers and advertisers lack the necessary insights to understand audience behaviors, especially for brands held captive by subscription OTT services.