Gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences for global and local content.
Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Fuse art with science for the next global hit.
- Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
- Deploy high impact marketing campaigns for pre-release titles.
- Project risk and return based on market demand factors.
- Decrease investment risks with content genome insights.
- Easily prioritize markets for expansion and align strategy with the maturity level of every market.
Solutions for Studios
DEMAND360
The global demand measurement platform
DEMAND360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Concept Testing & Development
Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.
Finance and Strategy
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Programming & Acquisitions
Leverage a return-focused selection criteria to maximize value by only acquiring the content assessed to drive your commercial objectives.
Competitive Analysis
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Sales and Distribution
Prioritize markets based on country-specific audience demand, including territories where commercial rights have not yet been granted.
Global OTT Expansion
Harness audience demand data, such as our ROI-focused selection criteria for title acquisition, to gain insights for growing and keeping a subscriber base.
Investment
Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.
Audience Activation
Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Talent Demand
Reveal hidden talent insights with affinity and trait analysis, encompassing both global and market-based factors, to determine who is truly worth an investment.
Production
Develop successful series with deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences for global and local content.
Game Demand
Uncover which games are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.
Brand Demand
Unlock audience insights to give you confidence to better understand your fans' interests whilst also benchmarking the demand for competitor brands.
Driving industry thought leadership
Parrot’s technology delivers the only system that allows us to standardize how we value our content around the world, and it is also the only system able to give us a truly global view of audience demand in every country at any given time.
The Science of Popularity: Winning the Multi-Platform Game
In our keynote titled "The Science of Popularity: Winning the Multi-Platform Game", Parrot Analytics CEO Wared Seger explores why conventional measurement tools just aren’t providing an accurate picture of which TV shows are resonating with fans. Marketers and advertisers lack the necessary insights to understand audience behaviors, especially for brands held captive by subscription OTT services.
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