Gain insights into audience preferences, demographics and sentiment to optimize your talent's earning potential and help them stand out in a competitive market. Promote and market talent backed with data-driven strategies.
Support casting decisions with empirical facts
Access the largest audience behaviour data set combined with demographic and sentiment insights - all in one place. Our global measurement standard gives you a holistic view of who trending in which markets.
Understand how much of a series’ value is driven by the demand for one of its star. Enter negotiations with competitive insights into your talent’s revenue contribution power.
Identify the most impactful brand and talent partnerships by understanding synergies between audiences. Discover which brands, TV shows, movies and talent resonate most with different audience demographics and segments.
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Answer virtually any business question with solutions tailored to your needs.
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Driving industry thought leadership
What these guys do is bigger, better, more scalable than research we could possibly do — by orders of magnitude.
Parrot Analytics: Content London 2019
Our Global Head of Partnerships, Courtney Williams, showcased our latest value-adding metrics for producers at the recent Content London Summit, hosted by C21. Watch the full keynote presentation here, where Courtney demonstrates how to apply demand-based insights to production workflows to achieve global success.
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