Reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment.
Capitalize on under-monetized categories and markets, discover new business opportunities and assess the strengths and weakness of the competition’s offerings.
Support casting decisions with empirical facts.
- Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
- Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
- Reveal hidden talent insights to determine who is truly worth an investment.
- Inform agency strategy formulation with empirical content metrics to discover new business opportunities.
- Promote and market cast with confidence leading to increased prestige and industry impact.
Solutions for Talent Agencies
DEMAND360
The global demand measurement platform
DEMAND360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Concept Testing & Development
Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.
Talent Demand
Reveal hidden talent insights with affinity and trait analysis, encompassing both global and market-based factors, to determine who is truly worth an investment.
Game Demand
Uncover which games are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.
Programming & Acquisitions
Leverage a return-focused selection criteria to maximize value by only acquiring the content assessed to drive your commercial objectives.
Competitive Analysis
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Finance and Strategy
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Driving industry thought leadership
What these guys do is bigger, better, more scalable than research we could possibly do — by orders of magnitude.
Parrot Analytics: Content London 2019
Our Global Head of Partnerships, Courtney Williams, showcased our latest value-adding metrics for producers at the recent Content London Summit, hosted by C21. Watch the full keynote presentation here, where Courtney demonstrates how to apply demand-based insights to production workflows to achieve global success.
Trusted by the smartest minds in global media
