Reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment.
Capitalize on under-monetized categories and markets, discover new business opportunities and assess the strengths and weakness of the competition’s offerings.
DEMAND360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.
Reveal hidden talent insights with affinity and trait analysis, encompassing both global and market-based factors, to determine who is truly worth an investment.
Leverage a return-focused selection criteria to maximizes value by only acquiring the content assessed to drive your commercial objectives.
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
"CAA inked a deal with data analytics firm Parrot Analytics, which will provide the entertainment and sports agency with analytics about global audience demand for entertainment."
"Disney+'s flagship show is the best new series launch of the year, but demand lags well behind Netflix's 'Stranger Things,' according to figures from Parrot Analytics."
What these guys do is bigger, better, more scalable than research we could possibly do — by orders of magnitude.
Our Global Head of Partnerships, Courtney Williams, showcased our latest value-adding metrics for producers at the recent Content London Summit, hosted by C21. Watch the full keynote presentation here, where Courtney demonstrates how to apply demand-based insights to production workflows to achieve global success.