Insights

AVOD television measurement & more: USA top 10 (29 July – 04 August, 2018)

6 August, 2018

Image: Orange is the New BlackNetflix

Parrot Analytics’ AVOD television measurement is based on global TV demand data, also able to measure SVOD, OTT and linear television audience demand. Our demand measurement platform system uses a wealth of global data source inputs every day, resulting in the industry-leading cross-platform global TV demand measurement rating that we refer to as Demand Expressions.

In this article we investigate which SVOD-first television series, as well as linear TV series, are currently the most in-demand in the US domestic market. These charts as always are powered by Parrot Analytics demand data.

One full week after the release of a new season, demand for Orange is the New Black has more than doubled compared to the prior week and we learned in the 84-minute finale of season six (spoiler alert!) that the starring inmate is being let out of prison on early release. Now that Piper Chapman (Taylor Schilling) is out, her post-prison journey will be seen in the upcoming seventh season away from the fictional Litchfield Penitentiary. The Netflix prison dramedy has already been renewed for its seventh season; a three-season renewal was handed down ahead of season four. Orange is the New Black is the oldest show in our charts, managing twice the demand compared to the recently released and second-placed Castle Rock from Hulu.

In the week ending August 4, there is a bit of “tranquility” in our latest chart as more established Netflix titles are returning with no new releases. Ranking #7 on the digital originals chart (up from #17 the prior week), Netflix has announced a reset for Narcos’ fourth season after spending three seasons exploring the cocaine war in Colombia in both the pre- and post-Pablo Escobar world. Narcos: Mexico is set to premiere globally in 2018, though a date has not yet been announced. Rounding out the top ten is Marvel’s Luke Cage with 14.9 million Demand Expressions. The superhero series was previously ranked #11 last week.

Orange is the New Black has also come up as #1 with the highest growth of demand week-on-week (64%) compared to the other nine titles on the overall chart, with around 13 million Demand Expressions over Spongebob Squarepants‘ 47 million. America’s Got Talent has placed as the third-most in-demand title in the overalls list, up one place compared to last week. The Originals has moved up to fourth place (from #9) with a 24% increase in demand from last week due to its final season finale that aired on August 1. We get a glimpse of anime in the overall chart with My Hero Academia experiencing a rise in demand after a period of little activity due to its season finale. The highly anticipated second series finale concludes on August 11.

For more information about trends in AVOD television measurement, reach out to Parrot Analytics for a live demonstration our Demand Portal, or watch our latest product video.


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