Insights

Canada television and streaming market share analysis 2023: Netflix, CBS, HBO, NBC, and Amazon Prime Video

5 April, 2024

Please subscribe to DEMAND360LITE to access the latest version of The Global Television Demand Report and to discover the latest content analytics and trends for TV series on cable, broadcast, OTT and SVOD streaming platforms around the world.

Presented below is the section for Canada from The Global Television Demand Report. Enjoy!

Canada genre and subgenre preferences

  • Canada had the second largest share of demand for the comedy genre in this report (tied with the US). 41.7% of demand for shows in 2023 was for a comedy series in this market.
  • The talk show genre has struggled to capture the attention of Canadian audiences. Only 2.6% of demand for series was for a talk show, which is a smaller share of demand for the genre than in any other market in this report.
  • Game shows are popular in Canada where they account for 5.3% of demand for all series. This is well above the global share of demand for game shows (3.5%).
CA-1.png
  • Sitcoms stood out as a successful subgenre in Canada in 2023. 9.7% of demand for all series was for a sitcom, which is a larger share of demand for this subgenre than in any other market in this report.
  • Conversely, the soap opera subgenre was not broadly successful in Canada. Only 0.8% of demand for series was for a soap opera, the second lowest share of demand for this subgenre in this report.
  • The competition subgenre has strong demand in Canada. 4.3% of demand for shows was for a competition series, which is greater than the 3.0% of titles that these shows make up.
CA-2.png

Canada originals share of demand and demand distribution

  • Netflix originals accounted for a 7.7% share of demand in Canada in 2023, larger than any other channel or platform. This is strong year on year growth, up from a 7.0% share of demand in 2022.
  • Original content from the Canadian public broadcaster, CBC, accounted for 2.6% of demand for all series in Canada in 2023.
  • HBO lost ground to competition in Canada this year. HBO series accounted for 5.2% of demand for shows in 2023 compared to 5.9% a year ago. NBC overtook HBO as the channel with the third largest demand share this year.
CA-3.png
  • Letterkenny, a comedy from Crave about life in rural Canada, ranked as the seventh most in-demand show in Canada in 2023 with 22.4 times the average series demand. Its twelfth and final season premiered in December.
  • The Curse of Oak Island, a reality series about hunting for treasure in Nova Scotia, released its eleventh season in November. The show had 14.9 times the average series demand in Canada in 2023.
  • The long running Murdoch Mysteries is a local drama from CBC. It had 14.5 times the average series demand in Canada in 2023.
CA-4.png

Top series in Canada

Here are the top 20 most in-demand series in 2023 in Canada across all platforms:

CA-5.png

Please subscribe to DEMAND360LITE to access the latest version of The Global Television Demand Report.

For more information, check out the most up-to-date Canada television industry overview.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription