Cross-platform demand: The most wanted TV in the United States (10 – 16 March, 2019)

18 March, 2019

Image: One Day At A Time, Netflix

Parrot Analytics’ weekly top 10 television charts are based on demand data, which is globally standardized, incorporating numerous global inputs such as peer-to-peer and streaming content consumption data, resulting in demand data that is cross-platform. Let us now investigate the U.S. domestic market as we do every week.

The Umbrella Academy’s season two could be happening following the series’ global popularity after its release on Netflix February 15. The modern superhero series has built up a loyal fanbase in the USA and around the world with fans eager to know if the Gerard Way comic-book show will return. The Umbrella Academy is still the most in-demand title in the week ending March 16th. While Netflix is yet to comment on a recommission officially, both showrunner Steve Blackman and comics writer Mr. Way are optimistic about the streaming platform giving the green light to make more episodes.

At No. 2, fan response to Titans from DC Universe has been positive. The superhero show has been brought to life in a gritty, R-rated version of the Teen Titans characters with Brenton Thwaites’ Robin at the center. It even includes (spoiler alert!) a Batman cameo towards the end and set up a significant comics character for season 2.

Our U.S. cross-platform demand measurement of CBS All Access’s Star Trek: Discovery has revealed that demand for this series has increased over 8% compared to last week, resulting in this title moving up from 4th position to third as weekly episodes continue to be broadcast.

Elsewhere in the chart, demand for the two Netflix series, On My Block and One Day at a Time, increased significantly, with On My Block’s demand more than doubling. The second season of the Netflix young-adult series will premiere on March 29; American fans eagerness caused demand to jump 50.2% moving the series from No. 18 to No. 7 in our charts.

The other half-hour sitcom in the digital chart – One Day at a Time – also leaped from No. 10 last week. Quoting Parrot Analytics demand data, The Wall Street Journal weighed in on the cancellation of the series and its demand surged 11% week-on-week as news of the cancellation spread around the Internet. The axing of One Day at a Time comes roughly five weeks after the release of season 3.

In the overall chart, average daily demand for Game of Thrones has jumped to an all-time high this week with a back-to-back promotion tour in anticipation for the April release. HBO has also released the running time for all of the six episodes. Game of Thrones has more than three times the demand of the second-most popular title in the United States, NBC’s Saturday Night Live. The veteran sketch comedy series recently announced that BTS (along with the guest host Emma Stone) would be appearing on the April 13 episode. This announcement likely caused demand to jump by 11%.

Finales also impacted on overall title rankings this week: After a successful season launch, CW’s Supernatural will end on April 25th. High demand for this event likely caused it to rise to be the tenth most in-demand show in the U.S., up four places compared to last week (+27.2%).

For more information, reach out to Parrot Analytics for a live demonstration of our Demand Portal, or watch our latest product video.

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