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Mexico streaming market share analysis 2020: Netflix, Amazon Prime Video, Disney+, Hulu, HBO Max and more

1 March, 2021

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Presented below is the section for Mexico from The Global Television Demand Report. Enjoy!

Mexico digital original genre and subgenre preferences

  • Drama is the most in-demand genre in Mexico for 2020. With 45.1% of demand for digital originals, Mexico is among the countries that have a below average share of demand for drama originals.
  • Mexico has the second highest demand share of markets in this report for action/adventure digital originals. With a 17.9% demand share, only Brazil has a higher demand share for this genre.
  • Of the markets in this report, Mexico has the smallest share of demand for documentary digital originals. Only 2.5% of demand for digital originals in 2020 was for a documentary series.
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  • Crime drama is the most in-demand subgenre in Mexico for 2020. Sci-fi drama was the least popular in Mexico of markets in this report. It is the 3rd most in demand subgenre here.
  • Sci-fi action achieved its highest rank in Mexico as the fifth most in-demand subgenre of 2020.
  • Cartoon was the 7th most in-demand subgenre in Mexico for 2020. Along with the US, this is the market where it achieved its highest rank.
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Mexico platform demand share and digital originals demand distribution

  • Mexican audiences expressed the largest share of demand for Disney+ originals out of all markets in this report. With a 7.7% demand share, it is more than double the global average for Disney+. Mexico was also the market that saw the greatest growth in Disney+’s demand share from 2019.
  • In Mexico CBS All Access (2.5%) and Apple TV+ (3.2%) have the lowest demand share of markets in this report.
  • In the 24 month trend graph we can see how Disney+ further solidified its share here at the end of the year. In November, on the one year anniversary of its launch, Disney+ overtook Amazon Prime Video as platform with the second largest demand share behind Netflix.
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  • The most in-demand digital original series in Mexico in 2020 is Disney+’s The Mandalorian. It has 19.1 times more demand than the average title.
  • Blim original, Nosotros Los Guapos, was the 34th most in-demand digital original in Mexico for the year. It had 2.9 times the demand of the average series.
  • Narcos was the most in-demand Netflix original in Mexico for 2020. It ranked higher here than in any market in this report.
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Mexico platform demand share for drama & action/adventure digital originals

  • Netflix accounted for the largest share of demand for drama originals in Mexico with a 63% share. This is down from 68% in 2019 and 74% in 2018.
  • Mexican audiences expressed the lowest share of demand of all markets in this report for drama digital originals from CBS All Access. Its 2.0% share in Mexico is half of what it was in 2019.
  • Both Amazon Prime Video and Hulu maintained their demand shares from 2019. Hulu was slightly down from 9.2% last year while Amazon was up from 10.5%.
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  • As with last year, Disney+ achieved its largest demand share in the action/adventure category in Mexico. With a 26.5% share of demand for action adventure originals it nearly caught up to Netflix, which had a 29.0% demand share in this market.
  • With a 3.9% share of demand for action/adventure originals, CBS All Access originals accounted for a smaller share in Mexico than in any other market. No Star Trek series was among the 20 most in-demand digital originals in Mexico this year.
  • Despite achieving its best result in the action/adventure category in Mexico, Disney+’s demand share in December 2020 (44.7%) was actually lower than it was last December (49.2%). This could indicate that some of the interest in The Mandalorian is fading or could reflect increasing competition for audience attention here.
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Top digital original series in Mexico

Here are the top 20 most in-demand streaming original series in 2020 across all platforms:

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The Global Television Demand Report 2020

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