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Presented below is the section for Mexico from The Global Television Demand Report. Enjoy!
Mexico digital original genre and subgenre preferences
- Drama is the most in-demand genre in Mexico for 2020. With 45.1% of demand for digital originals, Mexico is among the countries that have a below average share of demand for drama originals.
- Mexico has the second highest demand share of markets in this report for action/adventure digital originals. With a 17.9% demand share, only Brazil has a higher demand share for this genre.
- Of the markets in this report, Mexico has the smallest share of demand for documentary digital originals. Only 2.5% of demand for digital originals in 2020 was for a documentary series.
- Crime drama is the most in-demand subgenre in Mexico for 2020. Sci-fi drama was the least popular in Mexico of markets in this report. It is the 3rd most in demand subgenre here.
- Sci-fi action achieved its highest rank in Mexico as the fifth most in-demand subgenre of 2020.
- Cartoon was the 7th most in-demand subgenre in Mexico for 2020. Along with the US, this is the market where it achieved its highest rank.
Mexico platform demand share and digital originals demand distribution
- Mexican audiences expressed the largest share of demand for Disney+ originals out of all markets in this report. With a 7.7% demand share, it is more than double the global average for Disney+. Mexico was also the market that saw the greatest growth in Disney+’s demand share from 2019.
- In Mexico CBS All Access (2.5%) and Apple TV+ (3.2%) have the lowest demand share of markets in this report.
- In the 24 month trend graph we can see how Disney+ further solidified its share here at the end of the year. In November, on the one year anniversary of its launch, Disney+ overtook Amazon Prime Video as platform with the second largest demand share behind Netflix.
- The most in-demand digital original series in Mexico in 2020 is Disney+’s The Mandalorian. It has 19.1 times more demand than the average title.
- Blim original, Nosotros Los Guapos, was the 34th most in-demand digital original in Mexico for the year. It had 2.9 times the demand of the average series.
- Narcos was the most in-demand Netflix original in Mexico for 2020. It ranked higher here than in any market in this report.
Mexico platform demand share for drama & action/adventure digital originals
- Netflix accounted for the largest share of demand for drama originals in Mexico with a 63% share. This is down from 68% in 2019 and 74% in 2018.
- Mexican audiences expressed the lowest share of demand of all markets in this report for drama digital originals from CBS All Access. Its 2.0% share in Mexico is half of what it was in 2019.
- Both Amazon Prime Video and Hulu maintained their demand shares from 2019. Hulu was slightly down from 9.2% last year while Amazon was up from 10.5%.
- As with last year, Disney+ achieved its largest demand share in the action/adventure category in Mexico. With a 26.5% share of demand for action adventure originals it nearly caught up to Netflix, which had a 29.0% demand share in this market.
- With a 3.9% share of demand for action/adventure originals, CBS All Access originals accounted for a smaller share in Mexico than in any other market. No Star Trek series was among the 20 most in-demand digital originals in Mexico this year.
- Despite achieving its best result in the action/adventure category in Mexico, Disney+’s demand share in December 2020 (44.7%) was actually lower than it was last December (49.2%). This could indicate that some of the interest in The Mandalorian is fading or could reflect increasing competition for audience attention here.
Top digital original series in Mexico
Here are the top 20 most in-demand streaming original series in 2020 across all platforms:
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