A paradigm shift in audience measurement on a global scale

Capturing behavioral data from 2B+ people globally

Our patented demand measurement platform weighs all data sources by their relative importance in 100+ markets, daily. This results in a sophisticated, holistic view of audience demand for each market.



Our sources mirror a wide diversity of consumer actions that are collected at massive and global scale on a recurring basis, creating robustness and minimizing failure points.



We have created a holistic global measurement standard that integrates signals across consumer research data sources, P2P streaming/downloads and social media.



Our methodology extracts empirical evidence on consumer behavior from consumer actions, avoiding biases that come from panels and surveys.



Our system transforms a diverse set of natural consumer actions into signals that typify intent, reflecting nuances on how consumers react to different content.

Build your expertise of global demand measurement with hand-selected resources that place you ahead of the curve.

Learn from experts

Access collections of our best resources to read and watch.

Apply with confidence

Learn how to use demand to enhance your decision-making.

Grow your audience

Discover how to monetize demand and expand your audience.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription

Monetize global content demand

Questions? Reach out to us to discuss how a partnership with Parrot Analytics will accelerate your content monetization objectives