Global Attention Measurement

Global Attention Measurement

A paradigm shift in TV measurement delivered at a global scale

Our patented TV360 attention measurement platform weighs all data sources by their relative importance in 100+ markets, daily. This results in a sophisticated, holistic view of TV audience demand for each market.

Robust

Robust

Our sources mirror a wide diversity of consumer actions that are collected at massive and global scale on a recurring basis, creating robustness and minimizing failure points.

Holistic

Holistic

We have created a holistic global measurement standard that integrates signals across consumer research data sources, P2P streaming/downloads and social media.

Unbiased

Unbiased

Our methodology extracts empirical evidence on consumer behavior from consumer actions, avoiding biases that come from panels and surveys.

Nuanced

Nuanced

Our system transforms a diverse set of natural consumer actions into signals that typify intent, reflecting nuances on how consumers react to different content.

The two layers of the attention economy

Content Demand

Demand &
Monetization

Billions of people interact with content online on billions of screens and devices. The time has come for panel measurement to give way to empirical measurement.
Show me the fastest growing shows in the
right now

The measurement paradigm shift

To express how much TV audiences love their favorite shows, consumers will often start their journey by using search engines such as Google. They may also consult Wikipedia or read up on what critics or fans have to say about a show.

Research

Consumers often begin their interaction with content by looking up a show.

I May Destroy You*

* the fastest growing show in the United States currently.

The measurement paradigm shift

Audience attention is then divided between the many social video platforms, used by fans to watch trailers and previews. These sites and platforms are also used to share, like and discuss fan videos.

Social Video

After researching a show, often times consumers watch a trailer or preview.

I May Destroy You*

* the fastest growing show in the United States currently.

The measurement paradigm shift

Hundreds of millions fans each year choose to watch TV shows illegally. This is an important layer of the attention economy that demonstrates where fans the world over chose to invest their time.

Streaming

Many TV fans consume content via peer-to-peer (P2P) streaming apps.

I May Destroy You*

* the fastest growing show in the United States currently.

The measurement paradigm shift

Finally, demand is expressed in the billions of hours that fans commit to sharing, liking, commenting, tweeting and writing about TV shows all around the world on social media platforms.

Social Media

Social media allows fans the world over to express their love for their favorite TV shows.

Just watched Season 1 of I May Destroy You! OMG😻 Amazing! #IMayDestroyYou

I May Destroy You*

* the fastest growing show in the United States currently.

Total market demand revealed

Whatever the consumer journey looks like for a TV show, consumer demand can now be transformed into weighted activity signals. The more important each individual signal is, the bigger its overall demand contribution.

Content Monetization

Once the market demand for content is quantified it can be monetized via direct-to-consumer business models and ancillary revenue streams.

The TV360 platform is the missing link, using patented technology to extract the signal from the noise on a daily basis, to enable the monetization of content.

Parrot Analytics TV360 logo
TV360 Monitor screenshot
The global attention
measurement platform

Every day, the TV360 platform measures demand on a per title and per country basis, setting a transparent standard that eases comparability of results across titles and markets.

Monetization is governed by attention economics: Parrot Analytics’ strategic decision-making frameworks supercharge the content development and monetization lifecycle.

Parrot Analytics creates long term value by helping its partners to buy or sell better, to mitigate risks earlier and to make more impactful strategic decisions.

Maximize shareholder value

We help our clients deliver superior long-term returns by working in close partnership to provide decision support for:

  • IP and content development
  • Content finance
  • Content allocation
  • Content programming
  • Content distribution
  • Audience and brand activation
  • OTT strategy and operations.

Powering the content industry

Answer one question and put our thinking to work on your challenges.

1. Who are you in the industry?

Monetize global content demand

Questions? Reach out to us to discuss how a partnership with Parrot Analytics will accelerate your content monetization objectives