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Mexico television and streaming market share analysis 2023: Las Estrellas, Netflix, Disney, HBO, and CBS

5 April, 2024

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Presented below is the section for Mexico from The Global Television Demand Report. Enjoy!

Mexico genre and subgenre preferences

  • Mexico was the most comedy-loving market in this report, giving 44.5% of demand for all shows to a comedy series in 2023.
  • Mexican audiences also had high demand for romance content in 2023. 20.0% of demand for series was for the romance genre, a higher share of demand than in any other market in this report.
  • History content failed to resonate with Mexican audiences. Only 5.3% of demand in 2023 was for the history genre, making Mexico the only market in this report with less than a 6% share of demand for the genre.
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  • The telenovela subgenre excels in Mexico where it was responsible for 12.8% of demand in 2023, a larger share of demand than in any other market in this report.
  • Mexico was the only market in this report where the medical subgenre accounted for a smaller share of demand (1.1%) than its share of titles (1.2%), pointing to weak demand for medical content in this market.
  • Pre-school age children’s content made up a larger share of demand in Mexico (5.1%) than in any other market in this report
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Mexico originals share of demand and demand distribution

  • The share of demand in Mexico for shows from Las Estrellas was 9.4% in 2023, surpassing Netflix which had a 7.4% share of demand for the year.
  • Content from local conglomerate, TV Azteca, accounted for 2.8% of demand for all shows in Mexico in 2023.
  • Mexico had the second largest share of demand in this report (behind only the US) for shows from Cartoon Network and Nickelodeon ( 2.8% and 2.1% respectively). High demand for kids’ content in this market helped boost the share of demand for these channels’ originals here.
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  • The long-running anthology drama series La Rosa de Guadalupe was the most in-demand series in Mexico in 2023. It had 21.2 times the average series demand for the year.
  • The Simpsons has successfully found fans in Mexico, outside of its home market. The show ranked as the second most in-demand show in 2023 here which is a higher ranking than in any other market in this report.
  • Acapulco Shore has been a successful adaptation of Jersey Shore to the Mexican market. The show released its eleventh season in 2023 and had 7.2 times the average series demand for the year.
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Top series in Mexico

Here are the top 20 most in-demand series in 2023 in Mexico across all platforms:

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For more information, check out the most up-to-date Mexico television industry overview.



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