Gain unprecedented access to market-specific TV audience demand data and consolidated insights on global industry trends.

DEMAND360LITE in action: Real-time insights for

Subscribe to the industry's most comprehensive analysis platform.

Monitor global content trends across 100+ platforms for 15,000+ TV shows in 46 markets and gain access to exclusive reports and analyses.

The global TV content analytics platform designed for the attention economy

Progressive television executives use DEMAND360LITE to understand cross-platform content demand, gaining unprecedented access to consolidated insights on global television trends

Rank 15,000+ TV shows in 46 markets across all platforms.

See the top 20 shows for each platform in all markets.

See the top 20 shows for each genre in all markets.

Discover consolidated insights on global television trends.

Learn from exclusive reports and whitepapers.

Save time with one curated feed of TV industry news.

Parrot Analytics Originals: Strategic insights to help you navigate the future.

Step-by-step guides on how to monetize global television content .

Exclusive analyses on global, regional and local content and audience trends.

Discover the power of DEMAND360LITE

Watch our quick DEMAND360LITE product video now. Within 2 minutes you will learn how to use our powerful platform and our exclusive television analyses to your advantage.

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Comprehensive TV analytics

Gain access to show-specific metrics to help you benchmark performance, monitor competitors and unlock potential growth opportunities.

Leverage cross-platform TV show trends

Monitoring demand for your priority shows or those of your competitors has never been easier: Find out the top twenty TV shows that are growing in popularity across all TV platforms in a market and discover which TV shows people are also watching for any given title.

Find opportunities with content travelability

DEMAND360LITE gives you a precise understanding of how well a TV series is doing abroad, relative to its home market, alerting you to opportunities you simply cannot miss.

Verify assumptions with demand distribution

Back up your intuition with data that you and your team can trust. See for yourself, with data updated daily, the shifts in audience demand for shows relative to the genre average, as well the demand average for all TV series in a market.

Global Market Trends

Benefit from an unprecedented global view on content as you monitor TV shows in 46 territories included in your DEMAND360LITE subscription. Discover available markets

Understand the global content landscape

Whether you are responsible for content strategy at a widely-available streaming platform or a regional pay TV provider, DEMAND360LITE will unlock a new understanding of the global content landscape.

Uncover market-specific TV show rankings

Audiences reveal their content preferences every day and DEMAND360LITE grants you unprecedented global visibility of how well content brands are faring across all TV platforms. Dive into any one of the 46 international markets, or investigate the global average.

Rely on up-to-date consumer feedback

All data and reports in DEMAND360LITE are updated on a daily basis, enabling you to act on the freshest datasets possible.

Exclusive Reports

Get ready to make an impact by arming yourself with global insights and expertise that is not available anywhere else.

Be a thought leader and gain the upper hand

Our reports are designed to give you the upper hand in the ever-changing business of television. Whether it is one of our market, platform or genre snapshots, our commentary on an industry issue, or a deep-dive into one platform’s content acquisition strategy, Parrot Analytics’ experts will arm you with the knowledge to stand out from the rest.

Go deep with strategic industry insights

We regularly provide deep-dives into a specific topic such as OTT strategy as well as in-depth, impactful takes on current industry conversations, such as our 30,000 foot view on the streaming wars, a Parrot Analytics original investigation.

Get exclusive access to everything

Your DEMAND360LITE subscription grants you access to our entire research library, making you an indispensable center of knowledge. New Parrot Analytics reports and insights are released every week - scan the headlines, or go deep, the choice is yours.

OTT Platform Insights

Dive into the business of television with platform-level insights on original content and find out what a platform’s top performers are in each genre.

The platform insights you have been waiting for

Unlock the black boxes of the streaming world with our platform-specific insights. DEMAND360LITE will reveal to you the top performing TV shows for each platform, both in a specific market and globally.

Rank a platform’s top original content

Find out what the top digital original content is for each platform, in any market. With DEMAND360LITE, you can understand the TV business in its entirety and monetize demand for your own platform accordingly.

Find out the top performers in a genre

DEMAND360LITE gives you the power to discover a platform’s best performing shows by genre, allowing you to unlock the top 10 titles for a platform for the following genres: Action, Adventure, Animation, Children, Comedy, Documentary, Drama, Horror, Reality and Variety.

Advanced Metrics

Get to know the market by inspecting the leading drivers for audience demand and explore series with the highest travelability, franchiseability and longevity.

Evaluate TV series with context metric rankers

Understanding content with our contextual metric rankings offers a window into some of the most important predictors of global success for a title: How well a TV show travels abroad (travelability), to what extent it has staying power (longevity) and whether it has spin-off potential (franchisability).

Rank shows according to their demand drivers

DEMAND360LITE provides digestible insights about the audience behaviors driving demand, whether it comes from social media engagement, research activity, or free downloads and streams.

Leverage custom show rankings

Browse our custom rankers such as the top British shows, top non-English language shows and top new release shows - all powered by global audience demand data.

Additional Benefits

Wondering what else is included in your DEMAND360LITE subscription? We are glad you asked.

Free industry presentations

Instant access to video presentations at global events, so you can learn from industry insiders without paying the conference badge fee.

Exclusive Trend Reports

Exclusive analyses on global, regional and local content and audience trends, keeping you ahead of the curve and helping you stand out.

Breaking Industry Analyses

Be the first to receive breaking industry reports and topical analyses on what matters most to the television industry right now.

Subscribe to DEMAND360LITE

Your subscription to DEMAND360LITE will take less than 2 minutes and your credit card is protected by global payment leader Stripe.

Subscribe to the industry's most comprehensive analysis platform.

Monitor global content trends across 100+ platforms for 15,000+ TV shows in 46 markets and gain access to exclusive reports and analyses.

TV 360: The global demand measurement platform

Unlock the Magic of Content

Get started with DEMAND360LITE right now or reach out to learn how our global TV industry consulting expertise will create value for your division.


Apply strategic decision-making for the entire content lifecycle

Unlock full enterprise platform access

Includes all the benefits of our DEMAND360LITE plan, PLUS:

  • Group-based licensing.
  • Unlimited streaming platforms and linear TV channels.
  • All 100+ markets unlocked.
  • Title-specific demand data available from 2015 onwards.
  • Access to direct data interrogation (API).
  • See shifts in demand with a simple toggle to view daily, weekly and monthly averages.
  • Uncover where in the world a TV series is most wanted irrespective of whether the commercial rights for the territory have already been granted.
  • Compare the cross-platform demand for tens of thousands of TV shows and visualize their demand in any market, over time.
  • Get a truly global perspective of the demand for any TV show. Zoom in to see how its demand is evolving across markets.
  • Check out the content landscape in any market and filter shows by genre, original network, release type, mood, country of origin, release date as well as custom labels.
  • Analyze how a TV show’s demand compares to the demand benchmark, which is a measure of the average demand across all titles.
  • Compare multiple shows or seasons from any start dates, even if they initially launched months or even years apart (time shift).
  • Track the behavior of unlimited shows across multiple metrics over time.
  • Create custom groups of shows for effortless analysis.
  • Discover and share global TV demand trends with customized reporting dashboards.
  • Contextualize competitor moves and prioritize sales and marketing efforts.
  • Analyze the most recent TV premieres with the release date filter.
  • Set smarter benchmarks with the custom portfolio functionality.
  • Schedule workspace reports for snapshot versions of your analyses for distribution or future comparison.
  • Get organized, work faster and personalize your catalog using custom labels.
  • Contextualize market data on your terms with custom regions.
  • Discover a TV show’s overall peak domestic and international rank by genre and market.
  • Discover which TV shows attract fans that are highly active in a niche (fandom).
  • Discover which TV shows are successfully building demand over time (momentum).
  • Discover which TV shows perform well overseas compared to their domestic demand (travelability).
  • Discover which TV shows have the highest spin-off potential (franchisability).
  • Discover which TV shows are timeless (longevity).
  • Discover the TV shows that share the same audience (affinity).
  • Discover which TV shows have the highest fan activity (engagement).
  • Discover which TV shows generate the most interest (adoption).
  • Visualize insights for competitive analysis in a brand-new way (demand distribution).
  • Discover to what extent a TV show should be monetized with ads or a subscription payment (ideal monetization).

Answers to your toughest problems:

Enjoy a close working relationship with the Parrot Analytics partnership insights team to help your division create long-term commercial value.

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Monitor TV content with industry trends analysis on a global scale

The industry’s most comprehensive TV analytics platform covering 15,000+ TV shows.

  • Single user license (access for 1 person).
  • Selection of 100+ streaming platforms and linear TV channels.
  • Discover the global rank of every TV show, and in each of the 46 markets.
  • Included markets: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Greece, Hungary, India, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, United Kingdom, United States, Venezuela.

  • Top 20 shows for 100+ platforms.
  • Top 20 shows by genre including Drama, Comedy, Reality, Documentary, Action, Adventure, Animation, Children, Variety and Horror.
  • Show-specific metrics to help you benchmark performance, monitor competitors and unlock potential growth opportunities.
  • Discover which TV shows people are also watching for any given title (content affinity).
  • Find opportunities with content travelability and verify assumptions with demand distribution.
  • Top digital originals in each market.

  • Top shows by home market.
  • TV shows heating up by platform.
  • The latest TV industry news.
  • Industry insights and demand powered learnings.
  • Exclusive industry reports, market snapshots as well as deep dive analyses and commentary.
  • Evaluate TV series with context metric rankers: Staying power (longevity) and spin-off potential (franchisability).
  • Rank shows according to their demand drivers: Social media engagement, research activity, or free downloads and streams.
  • Data is available for the last day, the last 30 days and the last 60 days.
  • Flexible monthly and annual plans, cancel at any time.

Driving industry thought leadership