Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.
DEMAND360LITE in action: Real-time insights for
Unlock a little bit of power today
Progressive industry executives use the LITE version of our powerful DEMAND360 analytics suite to get a glimpse into the future of global audience demand measurement.
TV Demand
Lite Features Access
Rank 18,000+ TV shows in 50+ markets across all platforms
Quickly benchmark TV shows with the TV demand leaderboard
Search for any TV show to reveal its market-specific demand benchmark score
Discover breakout shows and get insights into the most in-demand shows for any market.
Talent Demand
Lite Features Access
Rank 10,000+ talent in 50+ markets across all platforms
Evaluate talent in an instant with the talent demand leaderboard
Discover the short-term audience trends for any talent in all markets
Find talent that is rapidly increasing in popularity - globally or in a specific market
Strategic Insights
Full Access
Parrot Analytics Originals: Strategic insights to help you navigate the future
Exclusive global, regional and market-specific content and talent analyses
Learn from in-depth research reports and industry whitepapers
Save time with our curated TV, movie and talent industry news feed
Get a glimpse into the future of global demand measurement
Access the LITE version of our TV and talent demand products with 100+ platforms for 18,000+ TV shows, and 10,000+ talent in 50+ markets, and gain access to strategic insights and exclusive reports
TV Demand
Global and country-specific audience demand for any TV show
Gain access to global TV audience demand data to help you benchmark series performance, monitor competitors and unlock potential growth opportunities.
Comprehensive TV show benchmarking
Monitoring the global demand for your TV shows or those of your competitors has never been easier.
Track the shifts in audience demand for broadcast, pay TV or digital series relative to the local market average, updated daily. Find new opportunities and a gain a precise understanding of how well a TV show is doing abroad.
- Find out the top twenty TV shows that are growing in popularity across all TV platforms in a market.
- Track the fastest growing shows or the hottest new shows with easy-to-use bookmarks.
- Discover the highest affinity TV shows people are also watching for any given title.
Strategic platform insights
Revolutionary new TV insights for emerging platforms.
Dive into the business of television with platform-level insights on original and licensed content and find out what a platform’s top performers are in each genre.
- Unlock the black boxes of the streaming world with our platform-specific insights.
- Find out what the top original content is for each platform, in any market.
- Discover a platform’s best performing shows by genre.
Global and market-specific audience trends
Dive into any market to discover the most in-demand shows.
Benefit from an unprecedented global view on content and uncover market-specific TV show rankings based on global TV demand data update daily.
- Unlock a new understanding of the global content landscape.
- Gain unprecedented global visibility of how well content brands are faring across all TV platforms.
- Act on the freshest dataset available anywhere in the industry.
Talent Demand
Global and country-specific audience demand for talent
Leverage Talent Demand to identify and evaluate rising stars, inform casting decisions at a global scale and to understand the talent that should be marketed for titles.
Evaluate talent in an instant with the talent demand leaderboard
Instant benchmarking in an easy-to-use format.
View talent in a ranked list based on country-specific audience demand and easily change the market to get to the information you need, quickly.
- Rank talent in 50+ international markets around the world.
- Search for specific talent to discover the country-specific rank.
- View leaderboard analytics for the latest day or a 7-day average.
Go deeper with market-specific insights
Discover the short-term audience trends for any talent.
The time has come to make smarter talent decisions to maximize your investment by relying on global talent demand data, updated daily.
- Determine who will make the biggest impact for your project.
- Use the talent demand distribution curve to compare talent against the market average.
- Discover the top 10 markets where talent is most in-demand.
Discover talent on the rise
Back your intuition with data to secure rising stars.
Whether you're looking for trending stars, rising Gen Y actors or the top athletes in the world, with Talent Demand you can surface the most in-demand talent in any market.
- Find talent that is rapidly increasing in popularity - globally or in one market specifically.
- Discover up-and-coming Millennials and Generation X talent.
- Easily bookmark any talent to save time for future analysis.
Strategic Insights
Power up with our strategic analyses and get access to the entire research library
Your DEMAND360LITE subscription grants you access to our entire research library, making you an indispensable center of knowledge. New Parrot Analytics reports and insights are released every week - scan the headlines, or go deep, the choice is yours.
Learn from deep industry analyses
Go deep with strategic industry insights to gain valuable context on the forces shaping our industry.
We regularly provide deep-dives into a specific topic such as global OTT strategy and our in-depth, impactful takes on current industry conversations include regular updates and commentary on relevant company quarterly earnings.
- Your DEMAND360LITE subscription grants you access to our entire research library.
- New Parrot Analytics reports and insights are released every week.
- Scan the headlines, or go deep, the choice is yours.
Arm yourself with exclusive reports
Get ready to make an impact by arming yourself with global insights and expertise that is not available anywhere else.
Whether it is one of our title, market, platform, talent or genre research snapshots, or an in-depth report produced with the help of one of our industry partners, we know you will value the insights gained from our exclusive thought leadership.
- Parrot Analytics’ experts will arm you with the knowledge to stand out from the rest.
- Learn from consolidated insights on global industry trends.
- Gain the upper hand in the ever-changing business of television.
Save time with our industry news feed
Get up to speed with all the latest developments right across the industry with one curated feed, updated daily.
Our industry is undergoing rapid changes at breakneck speeds with hundreds of news organizations reporting on the latest developments every day.
- Access the hottest news delivered daily, including trending shows.
- Browse news across multiple categories including acquisitions, cancellations, greenlighting, productions, renewals and more.
- Get the latest news on the top SVOD platforms.
Additional Benefits
Wondering what else is included in your DEMAND360LITE subscription?
We are glad you asked.
Free Industry Presentations
Instant access to video presentations at global events, so you can learn from industry insiders without paying the conference badge fee.
Parrot Analytics LIVE
Hear from Parrot Analytics industry experts as we host a live webinar each month to discuss the hottest industry trends.
Demand Powered Learnings
Be the first to receive breaking industry reports and topical analyses on what matters most to the television industry right now.
Subscribe to DEMAND360LITE
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Get a glimpse into the future of global demand measurement
Access the LITE version of our TV and talent demand products with 100+ platforms for 18,000+ TV shows, and 10,000+ talent in 50+ markets, and gain access to strategic insights and exclusive reports
Unleash the full power of DEMAND360
Unlock global and country-specific audience demand for TV shows, talent and movies, estimate the potential for content on a global scale and discover the dollar value contribution of any title, to any platform, in any market.
Driving industry thought leadership
"The high in-demand programming from Discovery, HGTV and TLC, etc. and the planned merger with WarnerMedia will put Warner Bros Discovery near the top when it comes to demand share."
"Anime has ballooned into the third-most in-demand TV subgenre globally, according to data from Parrot Analytics. In fact, the firm estimates that otaku thirst could support 33 percent more anime titles."
"Netflix’s share of global demand for original series hit a new low in the third quarter; the platform has about 46% of the original programs people want to watch on the internet. It used to have a whole lot more."