Trusted by the smartest minds in global media:

Parrot Analytics has developed a metric to rate not only the number of viewers for given shows, but their likelihood of attracting subscribers to a streaming service.”

Exclusive streaming economics, title-specific financials

Dive deep into the economics of streaming to reveal what drives growth, retention, and financial success across platforms and content.

Demand drives monetization

Understanding global audience demand for content enables smarter decisions along the entire content development and monetization lifecycle.

Why demand?

The global audience demand analytics product suite designed for the attention economy. Measuring demand in all markets, for all languages, and across all platforms.

Explore our full product suite

Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.

Insights that fuel industry conversations

"In the past four years Dynamo’s titles have made more than $20m for Amazon Prime Video and $600m for Netflix, per Parrot Analytics. It is at the crest of a wave of local, independent production companies making entertainment for a global audience."

"According to Parrot Analytics, Spain-originated content has generated an estimated $5.1 billion in global streaming revenue over the past four years. For 2024, Spanish content is expected to deliver $1.4 billion in global revenue."

"The Instigators with Matt Damon and Casey Affleck, helped Apple TV+ add about 50,000 subscribers, more than the number Napoleon accounted for when it was released last year, according to the data firm Parrot Analytics."

"2025 is sure to be another bumper year for a genre that generated nearly $20 billion in global revenue in 2023, according to recent data from Parrot Analytics."

"Moana has generated the most U.S. subscription revenue for Disney+ of any Disney princess movie, according to research firm Parrot Analytics."

"House of the Dragon - which started airing its second season on HBO in June - is the third-most in-demand television series in the world, according to Parrot Analytics."

Streaming Economics

Introducing Streaming Metrics

Unlock unmatched visibility with the industry’s most granular streaming insights including historical and forecasted subscribers, revenue, ARPU, churn and catalog metrics across every major platform. #streamonomics

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Insights that fuel industry conversations

"Netflix boasts the best monthly UCAN churn rate among the eight premium SVOD services, hovering between 1-3% in the last two years - well below the industry average of around 5%."

"Theatrical film is the engine behind Disney's powerful flywheel and continued success at the box office will help translate to continued streaming engagement, according to Parrot Analytics."

"According to a report released at MIPCOM by Parrot Analytics and ICEX, Netflix‘s, 'Society of the Snow' was the number two movie contributing the most to the streamer’s subscriber renewals and number four to subscriber acquisitions for Netflix."

Exclusive global, regional and market-specific content and talent analyses

Rank 50,000+ talent in 50+ markets across all platforms

Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

FREE REPORT: Future of Entertainment Analytics

$800 M+ revenue wins documented in real-world case studies
4× renewal accuracy & 7× sharper hit forecasts than industry norms
End-to-end ROI blueprint - from concept greenlight to long-tail monetization

Required Reading

Case Study

From Script to Stream: A Data-Driven Approach to Casting, Budget and Distribution

Leveraging data-driven insights from Parrot Analytics, an independent film production company refined casting, budget, and distribution decisions to secure a premium streaming deal, demonstrating the transformative power of evidence-based filmmaking.

Case Study

Comprehensive Data-Driven Strategy for Adapting a Major Video Game Franchise

Leveraging our cutting-edge global entertainment analytics and concept testing, we empowered a leading gaming studio to de-risk and accelerate the transformation of its iconic IP into a dynamic, multi-platform adaptation that unlocks exponential revenue potential and unparalleled brand synergy.

Case Study

Optimizing Pay TV Movie Release Windows to Maximize Audience Engagement

By harnessing advanced audience entertainment analytics and targeted consumer affinity insights, a leading Latin American pay TV network revolutionized its film release strategy precisely scheduling seven key titles to maximize viewer engagement, revitalize underperforming content, and drive unparalleled returns.

Case Study

Transforming Romance and Dating Reality Show Strategy for a Leading Streaming Platform

By harnessing precise, data-driven insights from Parrot Analytics’ entertainment analytics platform, a leading streaming platform transformed its romance and dating reality show strategy across Latin America, fueling the launch of an innovative Brazilian dating series poised to redefine market leadership in a fiercely competitive industry.

Streaming Economics

Trusted by the smartest minds in global media:

Exclusive streaming economics, title-specific financials

Demand drives monetization

Explore our full product suite

Insights that fuel industry conversations

Introducing Streaming Metrics

From Greenlight to Long-Tail Revenue: Download Our Content ROI Blueprint

Insights that fuel industry conversations

FREE REPORT: Future of Entertainment Analytics

Required Reading

From Script to Stream: A Data-Driven Approach to Casting, Budget and Distribution

Comprehensive Data-Driven Strategy for Adapting a Major Video Game Franchise

Optimizing Pay TV Movie Release Windows to Maximize Audience Engagement

Transforming Romance and Dating Reality Show Strategy for a Leading Streaming Platform